About the producer
Sam O.B. (formerly known as Obey City) blends a number of different flavors into one cohesive sound. Taking cues from R&B, funk, Japanese city pop, and dance music, his productions seamlessly weave the digital and human. His knack for eclectic synth work, smooth chords, and funky rhythms coalesce into a collection ready for a number of genres.
What started as casual experimentation and beat-making for rappers and friends has evolved over the last decade into an unrelenting solo passion, resulting in a steady stream of soul-drenched bedroom music that avoids trends in favor of the enduring. He’s released records with LuckyMe (UK), Astro Nautico (a label he co-founded), and Classic Music Company through his collaborative project, Dave + Sam.
Sam is humble when it comes to just about everything, but his penchant for the sounds of soul, funk, dance, and smooth jams has instilled a vibe that has grown up alongside a rapidly evolving urban musical landscape. The result is glossy, shifting music that seeks the weird, the unrestrained, the cleverly odd.
His new music under the name Sam O.B. expands upon this musical background but ends up being a truer reflection of his artist and spirit than ever before. He continues to collaborate, write, and produce music with exciting new musicians and vocalists outside of his own solo endeavors.
