The Rise of PluggnB with AudeoBox

What is PluggnB?

Evolved from an offshoot of Trap called Plugg, Pluggnb incorporates more dreamy melodies and vocals along with hard hitting 808 basslines. You can often hear '90s R&B in the chords and melodies, and Datpiff-era Atlanta Trap in the drum selection and patterns.

We spoke with Young Fyre and Skimmy from Audeobox to learn more about Pluggnb

In your own words, what is Pluggnb?

PluggnB is like what it’d sound like if Anime, Jodeci and Sega Genesis joined forces lol. It's a breath of fresh air, especially when Trap's been riding this moody darker wave in the last few years. Pluggnb is the completeeee opposite. It hits different right away, it’s brighter and taps into this sweet spot of nostalgia with its retro vibes, yet it feels incredibly current. I mean, come on… who doesn't love a silky smooth electric piano from the 90s with a sweet, ear wormy sine melody?? *chef’s kiss*

What artists are working in this genre right now that you like?

Our top 5 are Cochise, Summers, Autumn!, Wintfye and RXI .. Honorable mention 9AM in Calabasas by Adrian - The Vibe is toooo good

What was the process like for creating this pack?

Our process for creating this pack is just like creating any other pack we do – We have a really thorough process.

First, we put together a list of music or samples within the genres that inspire us and then delegate it to our sound designers. Skimmy goes through each individual sample and decides whether or not it passes the “Skimmy” test.

If not, Skimmy will send detailed notes by each sample. Some things he looks for include: 1. Does the loop or one shot immediately feel good ? 2. Does it have placement potential? 3. Is the vibe right for the genre? 4. Is it a throw away sound or incredibly useful?

Where do you find inspiration outside of music?

Outside of music, we genuinely find inspiration everywhere, but honestly a major source of our inspiration comes from hanging with our community at NEXXT. It's a 1v1 beat battle game on Audeobox where producers can duke it out 24/7. Feels like new genres are being created everyday, so much so that we had to create a “Free smoke” category for people to battle in with no boundaries.

With Fyres and I’s 40 years of combined experience in the industry, finding new trends to stay ahead of the curve feels natural at this point. Just like we did with the emergence of Amapiano and Rage, Everyday, we're really blown away by these producers who keep pushing the envelope and reshaping the music scene. Being around this community of non-stop fresh ideas not only sparks our own creativity but also keeps us dialed into what's new in the culture.

Just last week we heard a producer do 6 drops in 1 beat in under 3 minutes!! Complete Mayhem in the best way possible.