Ayesha Weighs In On Cultural Representation and Responsibility

In this intimate and thought-provoking conversation NYC based DJ and producer Ayesha dives into the nuance and complexities of representing identity in music. Known for her boundary-pushing club tracks and genre-blending sets, Ayesha opens up about navigating cultural heritage, personal expression, and the weight of identity expectations in a globalized music scene.

Growing up in different parts of India, Ayesha gives her thoughts on how she navigates incorporating her South Asian identity in her music in a way that feels genuine and not forced. For some artists, a minority background can be both a source of power and a point of tension — so Ayesha explains how she expresses herself authentically without being reduced to a stereotype. From subtle sonic choices to the politics of the dancefloor, this interview is a must-watch for artists and fans thinking critically about representation in electronic music.

If you're inspired by Ayesha's thoughtful approach to identity and artistry, dive deeper into her world through sound. Her sample pack Ayesha: Tabla Freaked offers a raw, rhythmic lens into the fusion of tradition and innovation, blending percussive textures with club-ready energy. Whether you're producing your next underground anthem or exploring new cultural dimensions in your sound, Ayesha’s pack is a powerful toolkit—crafted with care, intention, and undeniable groove. Check it out now.