Born and raised in South London, iO has come up through the ranks and worked with some of the UK's heavy hitters. Namely Headie One, JHus, Skepta, and Burna Boy. iO's journey is not so different than many people who aspire to do music though. He had to start somewhere. Through the interview he talks about how being hungry to make music and authentic in the way one does music is what really will set you apart.
"Just be you, no one is better at being you than you" - iO
For anyone who aspires to be a producer and make a full or even a part time career from making music this kind of advice may seem trivial or super simple. Time and time again we hear that the folks who have "made it" have done so through relationships. This is really important. With out good relationships there are less opportunities. Be you, write music that sounds like you and build meaningful relationships with people who are coming up in the ranks just like you!
Check out the iO a sample pack today and make these samples authentic to you.