“Hyperpop is many different types of music,” Dorian Electra tells us.
“I like to think about it as a community of people who have similar approaches and ethos to music, because a sound gets boring—but I really like the playfulness that a lot of ‘hyperpop artists’ have. That’s my favorite kind of energy; it’s just approachable and fun and not afraid to be cringe, but based at the same time.”
“Hyperpop is maybe an amalgamation of all sorts of different styles that have somehow found a collective way into one group,” Count Baldor comments. “It’s also as a collection of different scenes from London or L.A. or New York, or anywhere in the world—it’s like an internet genre.”
“I definitely think it’s more about coming from the same place creatively,” GFOTY reflects. “For example, if I’m working with a producer, it’s good to know that we have the same ideas—I don’t think you’d work with a person and be like, ‘Let’s create this hyperpop tune,’ because I don’t think that will ever make something good. If you have a connection with someone and you know you can make a good track because you guys get on, then you’re going to make something that’s hopefully nice.”
In the video above, Dorian Electra, Count Baldor, and GFOTY share their past and current influences, how they define hyperpop, and what lies ahead for the nascent musical movement. Check it out for more insights, and see below to incorporate their explosive sounds into your own music.
Dive into exclusive sample packs from Dorian Electra, Count Baldor, GFOTY, and more:
January 9, 2022
