4 tips for promoting your next single

While marketing might not come as naturally as creation for many, it’s important that you have a strategy in mind when it comes to promoting your music.

Especially if maximizing your reach is one of your goals as an artist, you want to make sure that the blood, sweat, and tears you put into creating your track help grow your audience. In the video above, we walk through four tips you should consider when promoting your next new release – we’ve also summarized some key points below.

1. Prepare an EPK

The first thing you should have ready to go is an EPK (electronic press kit). Essentially, an EPK includes a concise but engaging artist bio, highlights any accolades or placements, showcases press photos, and provides relevant links and contact information. An EPK is a vital tool that makes you appear more professional as an artist, and will be a key attachment when you reach out for blog placements or tour bookings.

2. Plan a multi-phase release strategy

The importance of pre-rollout, week-of, and post-release strategies can’t be understated. Even if it’s simple, try to create and post engaging content before, while, and after your single goes live. The content can directly promote your single, but also don’t be afraid to put out things that are indirectly related as well – the most important factor is value to your audience.

3. Develop consistent branding

When new audiences come across your single and want to learn more about you, the first place they’ll look is likely to be your social pages. Across different aspects such as fonts, color schemes, voice, and tone, make sure the story you’re telling across your channels is clear and consistent. In many instances, your branding can be the final push that turns casual listeners into fans, so make sure it’s tight.

4. Ask yourself ‘why’

Before promoting your single, take a moment to ask yourself why you’re releasing the track, and what you hope to get out of it. Are you trying to build momentum towards a larger project like an EP or album? Perhaps you’re simply trying to gain subscribers on YouTube, or monthly listeners on Spotify. There are no wrong answers here, but being intentional about your goals will allow you to be more strategic about the messaging and types of CTAs (call-to-actions) you attach to your content.

Hopefully, these tips give you a solid framework for releasing and promoting your next single. Do you have any tips that you’ve picked up from your own experience? Let us know in the comments below.

November 11, 2020

Harrison Shimazu Harrison Shimazu is a music composer, content strategist, and writer who's passionate about democratizing music creation and education. He leads the Splice blog.