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    SAYANA

    SAYANA is a contemporary pop / R&B singer-songwriter based in Toronto, Canada. Check out her LP Them, You and Me anywhere you listen to music.

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    Tips & Tutorials

    What is a bridge in a song? How to write a bridge

    Let’s take a look at what a bridge is, what functions it serves, and how to write an effective one for your own music.

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    Music Promotion

    A beginner’s guide to performing rights organizations (PROs)

    Learn about what PROs (performing rights organizations) do, how they work, and whether or not you may want to join one.

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    Music Promotion

    YouTube channel strategy for musicians: How to grow your audience

    From building a content strategy to iterating using analytics, learn how to grow the audience for your YouTube channel as a musician.

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    Tools

    20 songwriting apps and books that will level up your music

    Discover 10 apps and 10 books about the art of songwriting that will make your creative process even more enjoyable and effective.

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    Music Promotion

    Music distribution: What it is and 5 services to consider

    Learn about what music distribution is, the benefits of using a distributor, what to consider when choosing a distribution service, and more.

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    Tips & Tutorials

    Music production for songwriters: How to get started

    We break down the core essentials for getting started with music production for songwriters, from the equipment you'll need to the processes you'll want to understand.

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    Music Promotion

    Networking for musicians: Why it’s vital and how to network like a pro

    Learn about the importance of networking for musicians and how to network effectively online, at events, and while you're simply navigating your day-to-day life.

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    Inspiration

    Self-care for musicians: Why it’s important and how to practice it

    Let’s talk about what exactly self-care is, why it’s important for musicians, and what you can do to start taking better care of yourself.

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    Inspiration

    How to overcome imposter syndrome as a musician

    Learn how to identify whether you suffer from imposter syndrome, and pick up eight helpful tips for how to overcome it.

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    Music Promotion

    How to create and sell merch as an artist

    Learn about the benefits of selling merch as an artist, and explore six best practices that will maximize the experience for both you and your fans.

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    Inspiration

    How do you know when a song is finished?

    We explore five signs that often indicate that your song is finished, and actions you can take if you don't experience them.

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    Music Promotion

    12 ways to find new fans for your music (that you probably haven’t tried before)

    From creating strategic content to partnering with brands and other artists, we explore 12 unique tactics that can help you find new fans.

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