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    Shannon Byrne

    Shannon Lee Byrne is a freelance writer focused on the music industry, creativity, entrepreneurship, culture, and mental health. She's also a copywriter, marketing strategist, and podcaster.

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    Music Promotion

    Business basics for creatives: Budgeting, goal setting, and more

    From knowing your cash flow to understanding debt, these business basics will allow you to put yourself on the path of professional success as a creative.

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    Music Promotion

    The state of touring today and into the future

    Learn about how artists, venues, and booking agencies have responded to the gradual return of live music, and what they hope to see change in the future.

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    Inspiration

    Less grinding, more flowing: How to work well without the hustle

    Consider incorporating these five practices into your daily routine to reduce burnout and maximize productivity (without feeling like you're always hustling).

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    Music Promotion

    Finding an audience for your music when it’s genreless, niche, or cross-over

    We explore how to navigate music categorization and increase the discoverability of your tracks, regardless of what niche spaces you operate within.

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    Features

    Celebrating the record label execs who lifted others up

    Learn about the stories of influential women who have been elevating and empowering others across the music industry since as early as the 1940s.

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    Inspiration

    How to build a creative ecosystem as a musician

    Career musicians share how they foster a music industry ecosystem, discussing everything from building meaningful relationships to approaching studio sessions.

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    Music Promotion

    How 5 screen composers got their start and sustain their careers

    Hear firsthand stories about how five composers got their first gigs, what lessons they've learned along their journeys, and how they find balance with their work.

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    Features

    How music composers use samples when developing a score

    Three composers tell us about how they use samples when developing a score, how they collaborate with their clients, and more.

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    Music Promotion

    Why songwriting agreements are essential to your music career

    We spoke with three industry professionals to learn about how songwriting agreements and split sheets work in various situations.

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    Music Promotion

    Why music videos matter and how to make them

    Indie label heads and artists share how they’ve developed their visual identities through music videos.

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    Artist Interviews

    Going from pop hits to film and TV scores: An interview with Morgan Kibby

    Morgan Kibby (M83, Lady Gaga) shares how she began composing for films and TV, her creative process, advice to other musicians, and more.

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    Music Promotion

    How to do A&R for your sample label

    Let's explore what A&R for sample labels looks like, from examining the tools of the trade to navigating how to filter through a sea of talent.

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