{"id":9241,"date":"2020-02-25T15:32:48","date_gmt":"2020-02-25T20:32:48","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=9241"},"modified":"2025-10-10T12:12:13","modified_gmt":"2025-10-10T16:12:13","slug":"how-to-build-email-list-musician","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/","title":{"rendered":"Email marketing for artists: How to build and grow your email list as a musician"},"content":{"rendered":"\n<p class=\"has-text-align-center\" style=\"font-size:15px\"><strong>Illustration:<\/strong> <strong><a href=\"https:\/\/leonardpeng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Leonard Peng (opens in a new tab)\"><strong>Leonard Peng<\/strong><\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When it comes to promoting your work, it can be tough to know where and how to allocate your energy.<\/h2>\n\n\n\n<p>We believe building an email list should be high on any artist\u2019s priority list. Here\u2019s why: a person\u2019s email inbox is precious real estate. They\u2019ve likely done their best to prune and curate what reaches their eyeballs, and what gets sent to the dreaded spam folder. Subscribing to receive your newsletter or email updates is the ultimate signal of interest and intent to support you via an album purchase, tickets to a show, buying merch, and so on.<\/p>\n\n\n\n<p>Email is less fickle than social media. Instagram and Twitter are always changing their algorithms and Snapchat and TikTok are more about engaging with your fans on a personal level and less about promoting your art (though I\u2019m sure some would disagree with that).<\/p>\n\n\n\n<p>Email provides you greater control of your information, and assurance that it will be received by folks who are interested in it. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Planning your email strategy <\/h2>\n\n\n\n<p>Before diving into growing your email list, here are a few tips for getting your newsletter program set up.<\/p>\n\n\n\n<p><strong>Decide on your email newsletter service provider<\/strong><\/p>\n\n\n\n<p>Like anything, the newsletter software you choose will depend on your goals, style, and budget. Some popular options include Mailchimp, TinyLetter, Constant Contact, and FanBridge. <\/p>\n\n\n\n<p>Read reviews of each and check out their pricing and feature pages while considering: <\/p>\n\n\n\n<ul>\n<li>How often you\u2019ll send emails<\/li>\n\n\n\n<li>How many subscribers you\u2019ll have<\/li>\n\n\n\n<li>How much customization you\u2019d like<\/li>\n\n\n\n<li>Which offers the templates that are best for you<\/li>\n\n\n\n<li>How their emails render on mobile<\/li>\n\n\n\n<li>Ease of use<\/li>\n\n\n\n<li>Anything else that\u2019s important to you<\/li>\n<\/ul>\n\n\n\n<p>When estimating how many subscribers you\u2019ll have, factor in your volume of social media followers, subscribers across streaming platforms, show attendees, album purchases, etc. Your email list will be a small fraction of these (again, you\u2019re asking for permission to enter precious real estate), but tallying those numbers should help you form an idea.<\/p>\n\n\n\n<p><strong>Develop your voice and tone<\/strong><\/p>\n\n\n\n<p>As an artist, you\u2019ve likely established a style of speaking or engaging with your fans onstage, in the press, and\/or on social media. Carry this voice into your email. Try to make it feel like you\u2019re sending a personal note to your listeners, even if your newsletter looks like a newsletter (rather than a note). If you have someone else managing your email campaigns, ensure they have an understanding of your voice and tone and consider reviewing the emails before they send them.<\/p>\n\n\n\n<p><strong>Establish a rough schedule and editorial calendar <\/strong><\/p>\n\n\n\n<p>Artists are one of the few groups who can send their emails somewhat sporadically and still have an effective email program. Sending a weekly, bi-weekly, or monthly newsletter is less important than sending one when you need your fans\u2019 support the most.<\/p>\n\n\n\n<p>That said, the content you choose to share is important. Be intentional. Look at your release, touring, and marketing calendars to see what big announcements you have coming up and when. Plan your emails accordingly based on that schedule. <\/p>\n\n\n\n<p>Some ideas of what to share in an email include (but certainly aren\u2019t limited to):<\/p>\n\n\n\n<ul>\n<li>Announcing release dates (with a call to pre-order or pre-save)<\/li>\n\n\n\n<li>Announcing a single\/album release (with a call to purchase or stream)<\/li>\n\n\n\n<li>Announcing tour dates (with a call to purchase tickets)<\/li>\n\n\n\n<li>Sharing a tour diary (for the super fans \u2013 even better if you include videos)<\/li>\n\n\n\n<li>Sharing new merch<\/li>\n\n\n\n<li>Crowd-sourcing venues to play, places to stay, eateries to try, etc. (your fans will enjoy being a part of your process!)<\/li>\n\n\n\n<li>Presenting unique opportunities to engage with you and your music <\/li>\n\n\n\n<li>Sharing notable <a aria-label=\"placements of your music in press (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/guide-music-pr-public-relations\/\" target=\"_blank\" rel=\"noreferrer noopener\">placements of your music in press<\/a>, <a aria-label=\"podcasts (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/how-to-get-your-music-on-podcasts\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcasts<\/a>, etc.<\/li>\n\n\n\n<li>Announcing crowdfunding campaigns<\/li>\n\n\n\n<li>Sharing exclusive access and opportunities (detailed below)<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s best to err on the side of brevity in today\u2019s short-attention-span culture, but feel free to try different approaches to your email program. Maybe you\u2019ll include several announcements in one email, and then try sharing just one in the next. Check out the stats on your email platform to see what your subscribers are clicking on and responding to. Also use this data to consider future send times and days of the week, subject lines, greetings, and any other factors. <\/p>\n\n\n\n<p>Keep a calendar of your email schedule and set reminders, giving yourself plenty of time to compose and schedule each one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Places to display your email list<\/h2>\n\n\n\n<p>Now that you have a system, let\u2019s walk through where to display your email list so that you can build it efficiently.<\/p>\n\n\n\n<p><strong>Add a subscription option front-and-center on your website <\/strong><\/p>\n\n\n\n<p>When a fan visits your website, they should be able to easily subscribe to receive updates about your releases, tour schedule, special events, etc. Put a subscription option in your main header. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"440\" data-src=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-in-post-01-1024x440.png\" alt=\"Missy Elliott promotes her email list with a large &quot;SUBSCRIBE&quot; button on her site\" class=\"wp-image-9242 lazyload\" data-srcset=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-in-post-01-1024x440.png 1024w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-in-post-01-400x172.png 400w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-in-post-01-355x152.png 355w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-in-post-01-768x330.png 768w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-in-post-01.png 1283w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/440;\" \/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Missy Elliott\u2019s website (opens in a new tab)\" href=\"https:\/\/www.missy-elliott.com\/\" target=\"_blank\">Missy Elliott\u2019s website<\/a> has a scrolling menu bar with \u201cSUBSCRIBE\u201d as one of the options (see above), which leads you here: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"462\" data-src=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-missy-elliott-in-post-02-1024x462.png\" alt=\"Missy Elliott's subscription page includes a simple field where visitors can submit their address to her email list\" class=\"wp-image-9243 lazyload\" data-srcset=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-missy-elliott-in-post-02-1024x462.png 1024w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-missy-elliott-in-post-02-400x180.png 400w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-missy-elliott-in-post-02-355x160.png 355w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-missy-elliott-in-post-02-768x346.png 768w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-missy-elliott-in-post-02.png 1275w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/462;\" \/><\/figure>\n\n\n\n<p>In addition to \u201cSUBSCRIBE,\u201d other copy ideas for this page could be \u201cGET UPDATES\u201d or \u201cBE THE FIRST TO KNOW.\u201d <\/p>\n\n\n\n<p>Add a call to subscribe to a few places on your homepage, including in your footer. If you have a news or blog section on your website, definitely add one in the sidebar there too.<\/p>\n\n\n\n<p>FKA twigs bundles pre-sale details with newsletter subscribers toward the end of <a href=\"https:\/\/fkatwi.gs\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"her website (opens in a new tab)\">her website<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-src=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-fka-twigs-in-post-03-1024x682.png\" alt=\"FKA twigs bundles pre-sale details with newsletter subscribers toward the end of her website\" class=\"wp-image-9244 lazyload\" data-srcset=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-fka-twigs-in-post-03-1024x682.png 1024w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-fka-twigs-in-post-03-400x266.png 400w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-fka-twigs-in-post-03-355x236.png 355w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-fka-twigs-in-post-03-768x512.png 768w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-fka-twigs-in-post-03.png 1312w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/682;\" \/><\/figure>\n\n\n\n<p>Many websites use pop-up email collectors for growing email lists. Programs like SumoMe offer a dedicated plugin and Mailchimp offers a pop-up option. They typically look something like this: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"952\" height=\"916\" data-src=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-pop-up-in-post-04.png\" alt=\"A pop-up that gives visitors a coupon when they sign up to the email list\" class=\"wp-image-9245 lazyload\" style=\"--smush-placeholder-width: 952px; --smush-placeholder-aspect-ratio: 952\/916;width:443px;height:426px\" data-srcset=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-pop-up-in-post-04.png 952w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-pop-up-in-post-04-400x385.png 400w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-pop-up-in-post-04-265x255.png 265w, https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/email-list-pop-up-in-post-04-768x739.png 768w\" data-sizes=\"(max-width: 952px) 100vw, 952px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure><\/div>\n\n\n<p>You should have the option within your pop-up provider to time its appearance based on how much time a visitor has spent on your site, how many pages they\u2019ve visited, or how far down they\u2019ve scrolled on a given page.<\/p>\n\n\n\n<p>Personally, as a website visitor, I\u2019m not a huge fan of pop-ups; I find them a bit aggressive. That said, there\u2019s no denying that they\u2019ve been an effective tool for many websites. If you choose to use one, make sure you don\u2019t hit your visitors as soon as they land on your website. Time it after 20 seconds or so, or after they scroll halfway down. You can even get scientific and base your timing on your website\u2019s analytics. Make sure your pop-up renders nicely on mobile, and is easy to complete or close out on mobile and on desktop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to grow your email list<\/h2>\n\n\n\n<p>Below are some additional strategies for engaging your fans and growing your email list.<\/p>\n\n\n\n<p><strong>Add a link to subscribe across social media and streaming platforms <\/strong><\/p>\n\n\n\n<p>Consider using a link aggregator for your social media bio link like Linktree or lnk.bio. These allow you to link to several places from your Instagram or Twitter bio. Include a link to subscribe to your newsletter towards the top of your link list.<\/p>\n\n\n\n<p>Then, share the news of your new newsletter in a post and story, if relevant, across platforms. If you have the \u201cSwipe up to read\u201d feature on Instagram, take advantage of it to link directly to a subscription form (you can get this from your email newsletter provider).<\/p>\n\n\n\n<p><strong>Collect email address with Bandcamp downloads and follow<\/strong>s<\/p>\n\n\n\n<p>If you distribute your music on Bandcamp, when a fan buys something or follows you, they\u2019re automatically given the option to add their email to your mailing list. The email addresses get aggregated to a spreadsheet you can then use for a mailing list (<a rel=\"noreferrer noopener\" aria-label=\"here\u2019s more information on how to do it (opens in a new tab)\" href=\"https:\/\/get.bandcamp.help\/hc\/en-us\/sections\/360001590993-Collecting-emails\" target=\"_blank\">here\u2019s more information on how to do it<\/a>). This feature is an excellent opportunity to engage with folks who are already supporting you while making the subscription process seamless. <\/p>\n\n\n\n<p><strong>Offer exclusive and early-access offers to your subscribers <\/strong><\/p>\n\n\n\n<p>Offering your fans something unique they can\u2019t get anywhere else can be an effective way to grow your newsletter list. Consider announcing new singles, albums, merch, tours, and in-store, intimate, or special appearances to newsletter subscribers before anyone else.<\/p>\n\n\n\n<p>Tours can be especially huge, since tickets can sell out fast. Or, if you\u2019re pressing a limited-edition vinyl or printing a limited-run shirt, offer them to your newsletter subscribers first. No matter the extra value you\u2019re offering, run a campaign across your website and social media to build awareness of the offer. This can be done with language along the lines of \u201cSign up for updates and to be the first to know about\u2026\u201d<\/p>\n\n\n\n<p><strong>Include a call to forward your email to friends<\/strong><\/p>\n\n\n\n<p>At the bottom of each newsletter, add an option for readers to forward to a friend. Include a message along the lines of \u201cKnow someone who\u2019d want this news? Forward to a friend,\u201d with a link to your subscription page. Folks can forward any email without being prompted, but this will give them an extra nudge to spread the word. <\/p>\n\n\n\n<p><strong>Try a giveaway<\/strong><\/p>\n\n\n\n<p>People love free things. This is a bit of an age-old tactic for building a list, and it can get expensive fast if you get carried away, so you have to be thoughtful and strategic.<\/p>\n\n\n\n<p>Tickets are a low-risk giveaway because you likely get guest spots anyway, so giving a pair away won\u2019t cost you anything. Physical media or merch, however, can get pricey to give away, especially when you factor in shipping costs. <\/p>\n\n\n\n<p><strong>Consider paid ads promoting your emails<\/strong><\/p>\n\n\n\n<p>To spread the word of your new newsletter, consider running a paid social media ad campaign to current fans only. We suggest focusing on fans because if someone doesn\u2019t know about your band, they won\u2019t care about your newsletter. Within paid ad platforms across social media channels, you can target your campaigns to be presented only to your current followers. <\/p>\n\n\n\n<p>If you have a list of emails from folks who\u2019ve bought an album from you in the past, you can also serve ads to them, even if they don\u2019t follow you. In that case, you may gain some social media followers as well. <\/p>\n\n\n\n<p><strong>Send an email to people who\u2019ve purchased an album <\/strong><\/p>\n\n\n\n<p>If you have access to the email addresses of people who\u2019ve purchased an album, send them a one-off email telling them about your newsletter and asking if they\u2019d like to subscribe (with a link to do so). If you have the time to email them individually, even better. Make sure they know this is a one-off email and that they have not been added to any list without granting permission. <\/p>\n\n\n\n<p>That is, unless your point of sale system lets buyers opt-in to receive any emails from you and your organization. In that case, you can automatically add those folks to your list. Whether you use Shopify, Big Cartel, or another program to host your e-commerce store, look into what email options they offer. This is an easy way to build your list and an effective method to reach those who you already know want to hear from you. <\/p>\n\n\n\n<p><strong>Watch out for your sender reputation<\/strong><\/p>\n\n\n\n<p>Certain activities can trigger inbox programs like Gmail or Outlook to mark your newsletter as spam. <a rel=\"noreferrer noopener\" aria-label=\"According to Campaign Monitor (opens in a new tab)\" href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/what-is-email-sender-reputation\/\" target=\"_blank\">According to Campaign Monitor<\/a>, your email engagement rates impact whether your email gets sent to a recipient\u2019s inbox or spam folder. As you continue your email program, pay attention to open and click-through rates. Campaign Monitor says a healthy and active list usually has an open rate of 18% and above. Email deliverability can get a bit technical \u2013 <a rel=\"noreferrer noopener\" aria-label=\"check out this article from Mailjet (opens in a new tab)\" href=\"https:\/\/www.mailjet.com\/blog\/news\/email-deliverability\/#improve-your-email-deliverability\" target=\"_blank\">check out this article from Mailjet<\/a> for some easy-to-follow tips. <\/p>\n\n\n\n<p><strong>Put a signup sheet at your merch table<\/strong><\/p>\n\n\n\n<p>Last but not least, go old-school with a piece of paper and pen on your merch table for show attendees to sign up for your newsletter. This will only work if your table isn\u2019t a total mob, but it\u2019s worth a try. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Let\u2019s be real: running a newsletter or email campaign could be seen as one of the less glamorous aspects of being an artist. But it can also be a lot of fun! I\u2019ve spoken with artists who enjoy sitting down with a good cup of coffee or a nice tea and writing a personal note to their fans, or even better, reading the responses. Think of it as an outlet to express yourself, and share your news how you\u2019d like \u2013 without having to worry about algorithms or whether or not people saw it. <\/p>\n\n\n\n<p>Have you successfully built an email list? What are your tips? Leave them in the comments below.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Explore royalty-free sounds from leading artists, producers, and sound designers:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/splice.com\/sounds\" target=\"_blank\" rel=\"noreferrer noopener\">Join Splice today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building your email list and sending newsletters can provide you greater control of your information and a powerful new way to grow your audience.<\/p>\n","protected":false},"author":68,"featured_media":9248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1860,1696],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email marketing for artists: How to build and grow your email list as a musician - Blog | Splice<\/title>\n<meta name=\"description\" content=\"Building your email list and sending newsletters can provide you greater control of your information and a new way to grow your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing for artists: How to build and grow your email list as a musician - Blog | Splice\" \/>\n<meta property=\"og:description\" content=\"Building your email list and sending newsletters can provide you greater control of your information and a new way to grow your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Splice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Splice\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-25T20:32:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-10T16:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/Email_List_BlogPost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shannon Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@splice\" \/>\n<meta name=\"twitter:site\" content=\"@splice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shannon Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/\"},\"author\":{\"name\":\"Shannon Byrne\",\"@id\":\"https:\/\/splice.com\/blog\/#\/schema\/person\/f85bced608a3c56ec8441f9d833f21bf\"},\"headline\":\"Email marketing for artists: How to build and grow your email list as a musician\",\"datePublished\":\"2020-02-25T20:32:48+00:00\",\"dateModified\":\"2025-10-10T16:12:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/\"},\"wordCount\":2098,\"publisher\":{\"@id\":\"https:\/\/splice.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/splice.com\/blog\/how-to-build-email-list-musician\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2020\/02\/Email_List_BlogPost.png\",\"articleSection\":[\"Music Promotion\",\"Tips &amp; 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