{"id":6503,"date":"2019-07-18T12:10:20","date_gmt":"2019-07-18T16:10:20","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=6503"},"modified":"2019-08-28T14:03:58","modified_gmt":"2019-08-28T18:03:58","slug":"3-qualities-good-jingle","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/3-qualities-good-jingle\/","title":{"rendered":"Jingle Jared of Jingle Punks on the 3 qualities that make a good jingle"},"content":{"rendered":"

Jingles are short tunes that serve as a form of audio branding for various companies and products.<\/h2>\n

Though mainstream pop songs are starting to infiltrate the commercials that jingles once dominated, their impact is still undeniable – think of the immediate recognizability of Nationwide\u2019s lyrical hook or McDonald\u2019s cheery motif. Though they may seem simple, writing a good jingle is a careful art that requires a musician to be able to deliver something that\u2019s simultaneously memorable, brief, and aligned with a company or product\u2019s brand.<\/p>\n

Jingle Punks<\/a> are a music publishing and licensing company that boasts a robust catalog of music for TV and film, and as their name suggests, jingles are one of their many fortes. Below, music producer and Jingle Punks co-founder Jingle Jared shares what he believes are the three qualities that make a good jingle.<\/p>\n

1. Memorability<\/h2>\n

Jingle Jared has one quality he looks for in a jingle before anything else: \u201cimmediate stickiness.\u201d This comes as no surprise, as memorability is one of the chief objectives of a jingle.<\/p>\n

Simplicity is key when it comes to achieving memorability. \u201cFor some reason, the great hook writers of our time – whether it’s Paul McCartney, Randy Newman, Bob Dylan, Poo Bear, Ed Sheeran, or Taylor Swift – have a knack for capturing people\u2019s imagination and attention through a simple array of repetitive notes, ideas, and phrases,\u201d Jared observes.<\/p>\n

His go-to indicator of stickiness is what he calls the \u201cearworm test.\u201d \u201cIf you find yourself thinking about a song\u2019s musical elements over and over again and can’t remember where they came from, or why they\u2019re haunting your consciousness\u2026 You likely have something very memorable and sticky,\u201d he says.<\/p>\n

Ultimately, there\u2019s no single formula for creating earworms. \u201cYou need to make a lot of stuff – you need to tinker a lot to figure out where your catchiness will come from,\u201d Jared notes.<\/p>\n

2. Production<\/h2>\n

Intentional production decisions can also help elevate a jingle\u2019s memorability and overall quality. \u201cSometimes, sonic elements that are not necessarily musical, like whoops or yelps and shouts, can help create an additional foundation for catchiness,\u201d Jared explains.<\/p>\n

\u201cMy favorite production techniques include picking up the guitar and working along with Splice\u2019s sounds<\/a>,\u201d he continues. \u201cThey help me frame my ideas and communicate quickly… I\u2019m also a huge fan of quick fixes on the mixing and compression side; iZotope<\/a> has an awesome mixing and mastering suite that I use quite frequently, and I also like Sausage Fattener<\/a> for when I record instruments on the fly and need to beef them up. Whether it\u2019s an acoustic guitar, a pad, or even whistles, I\u2019m able to get the sound beefed up without sacrificing any of the sonic quality, just by cranking the dial a little bit.\u201d<\/p>\n

3. Story<\/h2>\n

Lastly, a good jingle is one that helps elevate the story of the product or company that it\u2019s made for. \u201cMy work on Pawn Stars<\/em> and American Pickers<\/em> really reflect traveling across the \u2018old weird America,’\u201d Jared notes. Individual decisions such as the rock-n\u2019-roll instrumentation, gritty snare tone, and compressed mix all add up to tell a single, cohesive story.<\/p>\n

\u201cYou want something that reflects whatever it is that you’re trying to connect with,\u201d Jared explains. \u201cIf you’re trying to connect with someone who buys Taco Bell or yogurt or diapers, there’s different demographics for each of them.\u201d<\/p>\n

What do you think is important when it comes to writing a good jingle? Let us know in the comments below.<\/p>\n

Get a taste of Jingle Punks\u2019 expansive sonic palette via their collection of sample packs.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We had the opportunity to speak with music producer and Jingle Punks co-founder Jingle Jared on the three qualities that make a good jingle.<\/p>\n","protected":false},"author":33,"featured_media":6530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1696,1704],"tags":[1633,1061,1254],"acf":[],"yoast_head":"\nJingle Jared of Jingle Punks on the 3 qualities that make a good jingle - Blog | Splice<\/title>\n<meta name=\"description\" content=\"We had the opportunity to speak with music producer and Jingle Punks co-founder Jingle Jared on the three qualities that make a good jingle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/splice.com\/blog\/3-qualities-good-jingle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jingle Jared of Jingle Punks on the 3 qualities that make a good jingle - 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