{"id":6125,"date":"2019-04-15T12:00:09","date_gmt":"2019-04-15T16:00:09","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=6125"},"modified":"2021-03-23T02:06:35","modified_gmt":"2021-03-23T06:06:35","slug":"bts-boy-with-luv-hits-decoded","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/bts-boy-with-luv-hits-decoded\/","title":{"rendered":"3 elements that tie together BTS&#8217; \u201cBoy With Luv (feat. Halsey)\u201d | Hits Decoded"},"content":{"rendered":"<h1>BTS&#8217; \u201cBoy With Luv (feat. Halsey)\u201d is an upbeat track off of their latest EP, <em>Map of the Soul: Persona.<\/em><\/h1>\n<p>Its music video has already garnered over 130 million views, an unheard number considering BTS released the track just three days ago (it got a <a href=\"https:\/\/www.billboard.com\/articles\/news\/bts\/8507034\/bts-boy-with-luv-feat-halsey-24-hour-youtube-debut-record\" target=\"_blank\" rel=\"noopener noreferrer\">record-setting<\/a> 78 million views on YouTube within the first 24 hours of its release).<\/p>\n<p><iframe title=\"BTS (\ubc29\ud0c4\uc18c\ub144\ub2e8) &#039;\uc791\uc740 \uac83\ub4e4\uc744 \uc704\ud55c \uc2dc (Boy With Luv) (feat. Halsey)&#039; Official MV\" width=\"370\" height=\"208\" src=\"https:\/\/www.youtube.com\/embed\/XsX3ATc3FbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Though some may dismiss the group\u2019s success as nothing more than a product of their looks or the fervent support of their fanbase (who refer to themselves as \u201cARMY\u201d), BTS\u2019 music more than holds its own; the production is consistently stellar, and their vocal performances balance sincerity with polish. Their work has recently caught the attention of several massive artists, including collaborators Steve Aoki, Nicki Minaj, Ed Sheeran, and with \u201cBoy With Luv,\u201d Halsey. In this entry of <a href=\"https:\/\/splice.com\/blog\/tag\/hits-decoded\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Hits Decoded<\/em><\/a>, let\u2019s explore three musical elements that tie together the track.<\/p>\n<p><iframe style=\"border: 0; width: 100%; height: 80px;\" src=\"https:\/\/open.spotify.com\/embed\/track\/5KawlOMHjWeUjQtnuRs22c?si=kv9VY8YTS2y7omGXCEsitw \"><\/iframe><\/p>\n<h2>1. An abundance of vocal hooks<\/h2>\n<p>Typical pop songs have one main vocal hook that listeners can clearly identify as the track\u2019s focal point &#8211; \u201cBoy With Luv\u201d is <em>filled<\/em> with them. When the first pre-chorus comes in with its effortless descending melody (\u201cListen my my baby\u2026\u201d), it feels as though it could very well be the highlight of the song. Then, the chorus kicks in with Halsey singing \u201cOh my my my,\u201d and we\u2019re given another tune that seems like it\u2019s the definitive center. But just a few bars later, we\u2019re given yet another new hook &#8211; the ascending effected vocals that create a call-and-response with the subsequent lines (&#8220;Love is nothing stronger \/ Than a boy with luv&#8221;). Even outside of these sections, there are countless other melodies sprinkled throughout the verses that are all memorable in their own right.<\/p>\n<p>With this many different hooks, how does the track ensure that the listener remembers each one? The answer is <strong>repetition<\/strong>, on both a macro and micro level. Each of the sections mentioned above are repeated three times throughout the entire song, but they\u2019re also repetitive in how they\u2019re individually structured &#8211; each section takes a smaller melodic seed and loops it back-to-back. By doing this, \u201cBoy With Luv\u201d imprints its many earworms in your head, so that you\u2019ll be humming along by the time the third chorus comes around.<\/p>\n<h2>2. An eclectic arrangement<\/h2>\n<p>Another musical element that\u2019s key to the track is its arrangement, which features a tasteful blend between electronic and recorded instruments. The synth chords and sampled drums give &#8220;Boy With Luv&#8221; its pop sheen, while the electric guitar strums and bass plucks give the track its human touch. The chord progression remains constant throughout the entire song, so changes in the arrangement (such as the drums kicking in for the chorus or the lead synth dropping out during the verses) become all the more important in providing direction from section to section.<\/p>\n<h2>3. A connection to their past work<\/h2>\n<p>The final aspect that needs to be mentioned is the song\u2019s unique connection to BTS&#8217; past work. Back when they were striving to be a hip hop group, BTS released a track called \u201cBoy In Luv\u201d on one of their earlier EPs, <em>Skool Luv Affair<\/em>. Though the titles can be indistinguishable at a glance, the tone of \u201cBoy In Luv\u201d quite drastically contrasts \u201cBoy With Luv,\u201d featuring hard-hitting beats and rap-driven vocals. By recalling their past music with its title, \u201cBoy With Luv\u201d embraces BTS&#8217; past while also drawing attention to their evolution.<\/p>\n<p><iframe title=\"[MV] BTS(\ubc29\ud0c4\uc18c\ub144\ub2e8) _ Boy In Luv(\uc0c1\ub0a8\uc790)\" width=\"370\" height=\"208\" src=\"https:\/\/www.youtube.com\/embed\/m8MfJg68oCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>This dichotomy between old and new is a theme that reappears across the rest of <em>Map of the Soul: Persona<\/em>. The EP contains numerous moments that hint at past songs and styles, but there\u2019s something distinctly new about the overall vibe &#8211; more than anything, there\u2019s a pervading sense of effortlessness that definitely wasn\u2019t there in <em>Skool Luv Affair<\/em>, and it even feels different from more recent releases such as <em>Love Yourself \u7d50 \u2018Answer.\u2019<\/em> \u201cBoy With Luv\u201d seems to mark a new chapter in BTS\u2019 journey, and it\u2019ll be interesting to see where they go next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS&#8217; \u201cBoy With Luv (feat. Halsey)\u201d is an upbeat track that broke records just 24 hours within its release. Let&#8217;s take a look at three elements that tie together the song.<\/p>\n","protected":false},"author":33,"featured_media":6127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1695,1692],"tags":[1640,1553,1750],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 elements that tie together BTS&#039; \u201cBoy With Luv (feat. Halsey)\u201d | Hits Decoded - Blog | Splice<\/title>\n<meta name=\"description\" content=\"BTS&#039; \u201cBoy With Luv (feat. Halsey)\u201d is an upbeat track off of their new EP, Map of the Soul: Persona, with a record-breaking amount of YouTube views just 24 hours within its release. 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Let&#039;s take a look at three elements that tie together the track.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/splice.com\/blog\/bts-boy-with-luv-hits-decoded\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Splice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Splice\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T16:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-23T06:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2019\/04\/Hits-Decoded-Boy-with-Love-blog-041519.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Harrison Shimazu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/bitly.com\/namaboku-twt\" \/>\n<meta name=\"twitter:site\" content=\"@splice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harrison Shimazu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/splice.com\/blog\/bts-boy-with-luv-hits-decoded\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/splice.com\/blog\/bts-boy-with-luv-hits-decoded\/\"},\"author\":{\"name\":\"Harrison Shimazu\",\"@id\":\"https:\/\/splice.com\/blog\/#\/schema\/person\/1ed73f890efad66c4808440680e9e50d\"},\"headline\":\"3 elements that tie together BTS&#8217; \u201cBoy With Luv (feat. 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