{"id":4640,"date":"2018-03-23T10:47:49","date_gmt":"2018-03-23T14:47:49","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=4640"},"modified":"2018-03-23T10:47:49","modified_gmt":"2018-03-23T14:47:49","slug":"overcoming-obstacles-music-career","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/overcoming-obstacles-music-career\/","title":{"rendered":"How to overcome the obstacles of launching your music career"},"content":{"rendered":"
Illustration: Danielle Chenette<\/a><\/h6>\n

Have you ever felt like you\u2019re being pulled in a million different directions when it comes to your music career?<\/h1>\n

This article originally appeared on Flypaper.<\/a><\/p>\n

Being a DIY<\/a> artist not only means having the freedom and creative control to do what you want when you want, but also being 100% responsible for your own career and making decisions that could jumpstart or stall your success.<\/strong><\/p>\n

As a publicist, blogger, and Soundfly Mentor<\/a>, I see a lot of artists who have all the talent in the world, yet still cannot seem to move forward in their careers. When you look closely, the story is almost always the same: lack of budget, lack of a social media presence, lack of energy\/resources, chasing every opportunity, and feeling totally burnt out. These are all obstacles, yes, but they\u2019re also smaller goals en route to success, and they almost always stem from the same place: a<\/strong>\u00a0lack of a plan.<\/strong><\/p>\n

Without a real plan in place, you\u2019re going to get stuck. That\u2019s why we created the Headliners Club<\/a>, a four-week one-on-one mentorship program designed around the goals you want to achieve in your own songwriting, production, and career (learn more and apply with a project in mind here<\/a>). For now, let\u2019s address some of the most common hang-ups that DIY musicians run into when launching their careers.<\/p>\n

What are some fundamental things I need to make sure I\u2019m doing as an artist (especially in the early stages)?<\/h2>\n

A lot of the foundational work you\u2019ll need to do as a DIY musician is pretty simple. But I didn\u2019t say it\u2019s easy \u2014 it takes commitment, planning, and discipline, but as far as complexity, it really is pretty basic. It consists of content creation<\/a>, relationship building<\/a>, and being present and seen<\/a>. Let\u2019s break it down.<\/p>\n

Content creation:<\/strong> This means being active on Twitter, Facebook, and Instagram \u2014 without exception, you need to be active on all three of these. It means posting at least three to four times a week<\/a> \u2014 ideally every day if you have interesting things to share, ask, or say \u2014 and making it engaging, interesting, and all about your fans. You can only ask them to buy your new music or advertise an upcoming show so many times before you lose them for good.<\/p>\n

Try to follow the 70-20-10 Rule when it comes to social media. That means 70% of your content is building your brand (i.e., posting photos, lyrics, and articles that align with your beliefs and identity), 20% is promoting the work of friends and contacts (their shows, products, songs, etc. \u2014 don\u2019t forget to tag them!), and only 10% is selling yourself. Selling to the people in your life will never drive connection \u2014 but showing them that your beliefs are their beliefs and giving them a chance to interact with that is what will ultimately build those bonds.<\/p>\n

Relationship building:<\/strong> Speaking of building relationships<\/a>, this is by far the most important part of advancing your career. To do this, you need to get out there (both in person and online) and in front of your fans, and then follow up on those connections. Like any relationship in your life, it will most certainly wilt without proper attention and nurturing. So when you\u2019re meeting fans or other bands at shows, ask them about their interests. When you\u2019re flyering outside a venue, ask how many times they\u2019ve seen the band they\u2019re standing in line for. The more they feel like it\u2019s about them, the more they\u2019ll connect.<\/p>\n

The same can be said of being present online:<\/strong> using Facebook groups<\/a> and replying to comments on Instagram<\/a> and Twitter<\/a> are great ways to get to know your fans and show them you\u2019re human. For instance, in Facebook groups, try to offer advice and answer other people\u2019s questions more often than you ask them. On Instagram, take time to follow and engage with 10 people per day that you know are either existing or potential fans or band partnerships. Take the time to invest in others, and you\u2019ll soon see your relationships flourish.<\/p>\n

How do I stay focused when it comes to creating goals?<\/h2>\n

As a new band, it can be tempting to jump on every opportunity that comes your way. While on the surface, this makes sense as a strategy \u2014 be everywhere and spread out your chances of getting noticed \u2014 it can actually lead to complete burnout<\/a> and empty your pockets in the process. Saying yes to shows that you already know are going to get you nowhere only leads to feeling like you\u2019re running in circles.<\/p>\n

Being a band is being a business<\/a>, and businesses operate on plans, goals, and timelines<\/a>. So what does this mean for you?<\/p>\n

Well, for one, I strongly suggest putting together a business plan. It doesn\u2019t have to look like your standard, corporate business plan \u2014 but it should include an outline of your long-term goals (sign to a label, tour five months this year<\/a>, fundraise enough to finance the next album<\/a>, etc.) as well as a roadmap of what it\u2019s going to take to get there, including a timeline and a detailed breakdown of responsibilities.<\/p>\n

It may also include how you\u2019ll get more involved in the local scene<\/a> so you can play more shows with less risk, improving the tightness of your band, and establishing your sound quicker. It\u2019s important to focus not just on the what<\/em> but on the how<\/em>. Break down your goals, and you\u2019ll stay energized, inspired, and on track throughout.<\/p>\n

How do I manage my budget?<\/h2>\n

Once you have a clear idea of where your energy and time will be going, it becomes a lot easier to manage your budget. For instance, if you know that you need press coverage<\/a> as part of your plan to attract a label or a festival, begin contacting publicists, getting prices, and figuring out what you\u2019ll need to do to make that happen. Play extra shows, work a few extra hours, start doing wedding gigs, or set up a crowdfunding campaign<\/a> \u2014 whatever it\u2019s going to take to afford that extra help.<\/p>\n

If something comes along that seems cool but isn\u2019t quite aligned with your long-term plan (and is going to cost a lot of time\/energy\/money), pass on it. It\u2019s important to be flexible in this business, but if you\u2019re vulnerable to getting caught up in the excitement of a new idea, having a long-term plan to refer to should help you to stay on track<\/p>\n

But wait \u2014 if I\u2019m just talented enough, won\u2019t a record label eventually scoop me up and deal with all these things for me?<\/h2>\n

No. I\u2019m sorry, but the industry doesn\u2019t work that way anymore (and hasn\u2019t for a long time). Labels (or blogs or venues or festivals) no longer want to take a chance on an artist with nothing going for them except great music.<\/p>\n

There are a lot of talented musicians out there. What you need to stand out these days is a true connection with superfans who will buy your merch, go to your concerts, and talk about you to everyone they know. They also want to see social media numbers that reflect that rabid fanbase, a tour history to show you can run a successful tour on your own<\/a>, and buzz-worthy press.<\/p>\n

It may feel like a lot, but with patience, planning, and a clear head, this really is all within your reach. Remember, having a business mindset about your music career isn\u2019t selling out \u2014 it\u2019s just the reality of what it takes to be successful.<\/strong> And it\u2019s one of the most important lessons you can learn.<\/p>\n","protected":false},"excerpt":{"rendered":"

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