{"id":19740,"date":"2022-01-18T17:47:14","date_gmt":"2022-01-18T22:47:14","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=19740"},"modified":"2025-10-09T17:58:50","modified_gmt":"2025-10-09T21:58:50","slug":"build-team-music-career","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/build-team-music-career\/","title":{"rendered":"Why, when, and how to build a team for your music career"},"content":{"rendered":"\n<p style=\"font-size:15px\" class=\"has-text-align-center\"><strong>Illustration:<\/strong> <a href=\"https:\/\/lantruong.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lan Truong (opens in a new tab)\"><strong>Lan Truong<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not everyone will tell you this, but many of the greatest long-term success stories you hear about in the music industry took a village.<\/h2>\n\n\n\n<p>You can define success on your own terms and by your own standards. It most certainly doesn&#8217;t (and perhaps shouldn&#8217;t) be defined entirely by financial goals, <a rel=\"noreferrer noopener\" aria-label=\"as we\u2019ve discussed before. (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/redefining-success\/\" target=\"_blank\">as we\u2019ve discussed before.<\/a> There&#8217;s money to be made in music, but the hustle will run you ragged if you\u2019re not also pursuing it for something of more value than money. To what end are you hustling for? If you\u2019re not being creatively satisfied, having fun, or working with people you enjoy, there are easier ways to earn a living.<\/p>\n\n\n\n<p>No matter how you define success, you can only do so much in a day, week, month, or year. We all have limits on our time and energy, and then there are the mental, emotional, and physical effects of stress when we take on too much. Ultimately, it often takes delegating to grow a sustainable and healthy career. Below, we walk through the benefits of working with a team as an artist, when and who to hire, and how to spot red flags or fruitful opportunities along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why and when to hire your business team as a musician<\/h2>\n\n\n\n<p>As a talent manager, I prefer to work with artists who feel like they\u2019ve pushed their careers as far as they can on their own, and ones who want to grow financially. I personally only get paid if the artist gets paid a minimum amount that we agree on together, making it a mutual investment. This isn\u2019t true for all managers; the terms of your deal are something to consider.<\/p>\n\n\n\n<p>I invest my time, brain space, and energy because I believe in the artists, their music, and their drive. I know that together, we can reach a certain level of growth. But a woman\u2019s gotta pay rent\u2014I need to make a financial profit at some point. Unless it\u2019s a side or pro bono project for me, I need to know that they\u2019re willing to put in the work. I also need to believe in their music and them as an artist. Only then will I put in the work required. <\/p>\n\n\n\n<p>Here are some signs that it\u2019s time for you to hire some help, whether it&#8217;s a general role like an assistant or manager, or a specific role like a press agent or sync rep:<\/p>\n\n\n\n<ol>\n<li>You\u2019re so busy with emails and admin that you don\u2019t have enough time for your music.<\/li>\n\n\n\n<li>You want to book a tour and don\u2019t know where to start.<\/li>\n\n\n\n<li>You have a record ready but don\u2019t know how or where to release it.<\/li>\n\n\n\n<li>You\u2019re in negotiation with a label or publisher and are unsure about the contract.<\/li>\n\n\n\n<li>You know there are opportunities to <a aria-label=\"license your music to TV, film, games, (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/how-sync-licensing-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">license your music to TV, film, games,<\/a> but don\u2019t know how to reach music supervisors and other decision-makers.<\/li>\n\n\n\n<li>You know there are sponsorship opportunities available as well, and don\u2019t know what they are or where to begin.<\/li>\n<\/ol>\n\n\n\n<p>There are many more reasons to start building a team. In general, working with other people offers:<\/p>\n\n\n\n<ul>\n<li>expertise in a specific field.<\/li>\n\n\n\n<li>connections and relationships that take years to develop\u2014this is the biggie.<\/li>\n\n\n\n<li>time to work on your art\u2014the <em>other<\/em> biggie.<\/li>\n\n\n\n<li>time for <a aria-label=\"your 'day job' (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/destigmatizing-the-day-job\/\" target=\"_blank\" rel=\"noreferrer noopener\">your &#8216;day job&#8217;<\/a> that might pay you far more than you\u2019re paying these folks.<\/li>\n\n\n\n<li>an outsider\u2019s perspective\u2014someone to dream and brainstorm with.<\/li>\n\n\n\n<li>someone to put action to your goals and dreams.<\/li>\n\n\n\n<li>organization via streamlined systems and processes.<\/li>\n<\/ul>\n\n\n\n<p><strong>TL;DR<\/strong><\/p>\n\n\n\n<p>Why should you start hiring team members? Because you\u2019re serious about playing more shows, growing and engaging your fans, releasing more music, making more music, or finding new ways to monetize existing music. <\/p>\n\n\n\n<p>When should you hire them? When the above is true, and when you find that people are buying your music or tickets to see you perform\u2014when there&#8217;s clear and definite interest in your music and you\u2019re motivated to keep going.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who to hire first when building your team<\/h2>\n\n\n\n<p>As with many things, who you should hire first will depend on your goals, priorities, and specific situation.<\/p>\n\n\n\n<p><strong>General management and a partner in the big picture<\/strong><\/p>\n\n\n\n<p>My artists have worked with other people in the past for their various projects. They hired a manager because they needed someone to work on the bigger picture with them and help them assemble the rest of their team. They wanted a fresh start.<\/p>\n\n\n\n<p>It gets overwhelming thinking about all the different pieces that need to come together to produce a record, prepare a release, tour, play festivals, pursue sync opportunities, and all of those combined (and not to mention, making the music). A manager will project-manage those pieces, hire the right people, and guide you through decisions big and small. Other team members they might hire are producers, PR agents, booking agents, sync reps, music video teams, and recording engineers.<\/p>\n\n\n\n<p>In my experience, it has also been helpful for my clients to have someone to navigate the COVID world with them. Together, we\u2019ve decided when to cancel shows or tours, as well as when not to. My job is mostly to support them in their decisions and to encourage putting the health and safety of themselves and others first. Fortunately for me, we&#8217;re aligned on that. We brainstorm ways they can fill that time and lost income, whether it\u2019s writing music, working on their website, press materials, bios, collaborating, practicing, recording, organizing past material for an archival or demo release, etc.<\/p>\n\n\n\n<p>My other responsibilities include pitching their music to record labels, negotiating deals and contract terms, submitting artists to music festivals, pitching them as supporting acts on bigger tours, and planning special events. This will look different for every manager. In terms of a manager\u2019s duties, I think most of us are making it up as we go\u2014I know I am. I\u2019m there as a support in my clients\u2019 growth and dreams, and that looks different every day.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Read more about hiring a manager. (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/hiring-manager-for-your-music\/\" target=\"_blank\">For more on hiring a manager, check out our previous article here.<\/a><\/p>\n\n\n\n<p><strong>Admin assistant and marketing coordinator<\/strong><\/p>\n\n\n\n<p>Some artists need administrative and \/ or marketing assistance more than anything\u2014someone to field correspondence, manage their <a rel=\"noreferrer noopener\" aria-label=\"budget and accounting, (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/business-basics-creatives\/\" target=\"_blank\">budget and accounting,<\/a> pay royalties to collaborators, mail and manage merch, <a rel=\"noreferrer noopener\" aria-label=\"digitally distribute music, (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/best-streaming-service-music\/\" target=\"_blank\">digitally distribute music,<\/a> advance shows (negotiate and receive payment), and so forth. Other activities that overlap with marketing are newsletter and social media management, <a href=\"https:\/\/splice.com\/blog\/artist-website-sections\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"updating your website (opens in a new tab)\">updating your website<\/a> \/ e-commerce store, etc. <\/p>\n\n\n\n<p>A bigger artist may have a right-hand person who does it all for them. On a more emerging or developing level, a manager might take this on, or you might hire a paid intern or part-time assistant. That is when it gets to be too much to do yourself.<\/p>\n\n\n\n<p>This position is a real chicken-or-egg scenario. Maybe you need to delegate to grow your music career. Or, perhaps you\u2019ve grown to the point that you don\u2019t have time to do everything yourself, and you have enough music-related income to pay someone to help. <\/p>\n\n\n\n<p>Be wary of going into debt for this type of thing. It\u2019s one thing to put a modest order of LPs or CDs on a credit card with faith that you\u2019ll make that money back. It\u2019s another to spend money you don\u2019t have (plus interest) without knowing if and when you\u2019ll pay it back.<\/p>\n\n\n\n<p><strong>Generating awareness<\/strong><\/p>\n\n\n\n<p>If you have the admin \/ organizational side of your business under control, feel good about managing your own projects, and have seen growing interest in your music, it could be time to hire someone to create buzz and <a href=\"https:\/\/splice.com\/blog\/find-new-fans-music\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"grow your fan base (opens in a new tab)\">grow your fan base<\/a> further. As with everything in music, there are several approaches to this, and they all kind of work together. <\/p>\n\n\n\n<p>You can hire a public relations person to get your story and music talked about in publications, podcasts, or TV. Or, perhaps you can work alongside a radio promoter to <a rel=\"noreferrer noopener\" aria-label=\"get your music placed on the radio. (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/non-commercial-radio-matters\/\" target=\"_blank\">get your music placed on the radio.<\/a> You can hire a social media manager to post to your channels, respond to people, and grow your following, or a marketing generalist who\u2019ll manage your website, newsletter, social media, and any <a href=\"https:\/\/splice.com\/blog\/promoting-music-paid-social-media-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"paid advertising, (opens in a new tab)\">paid advertising,<\/a> if that\u2019s something worth pursuing. <\/p>\n\n\n\n<p>Talk to other artists in your area about what\u2019s worked for them. Think about where you\u2019ve seen the most engagement thus far and where you imagine your fans being. How are people buying your music? Where are they learning about your shows? Invest your money in those places to start, and then you can branch out to other areas using what you\u2019ve learned.<\/p>\n\n\n\n<p><strong>Pursuing new opportunities<\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Seeking new and interesting business opportunities beyond standard marketing, (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/5-ways-level-up-music-career\/\" target=\"_blank\">Seeking new and interesting business opportunities beyond standard marketing,<\/a> PR, radio promotion, and licensing will typically fall under a manager\u2019s umbrella. If you have all of that covered on your own, maybe it\u2019s time to work with someone who\u2019ll focus on areas you wouldn\u2019t have thought of or don\u2019t know how to approach.<\/p>\n\n\n\n<p>One area is sponsorships. Gear companies sometimes provide free equipment to artists and producers to use on stage or in videos. You can also get paid as a content contributor appearing in these brands\u2019 YouTube tutorials or commercials. There are other TV \/ streaming appearances that are paid as well.<\/p>\n\n\n\n<p>There are also sponsored take-away sessions that are income and promo opportunities like <a rel=\"noreferrer noopener\" aria-label=\"Vans Sidestripe Sessions (opens in a new tab)\" href=\"https:\/\/www.vans.com\/music.html\" target=\"_blank\">Vans Sidestripe Sessions,<\/a> <a rel=\"noreferrer noopener\" aria-label=\"YETI Presents, (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/playlist?list=PLT6IyUkzp1o2G2YHBFRsUDP_NLg_jh3QV\" target=\"_blank\">YETI Presents,<\/a> <a rel=\"noreferrer noopener\" aria-label=\"Jim Beam Welcome Sessions (opens in a new tab)\" href=\"https:\/\/www.blogotheque.net\/articles\/wolf-alice\" target=\"_blank\">Jim Beam Welcome Sessions<\/a> via <a rel=\"noreferrer noopener\" aria-label=\"La Blogotheque, (opens in a new tab)\" href=\"https:\/\/www.blogotheque.net\/\" target=\"_blank\">La Blogotheque,<\/a> and independent ones such as <a rel=\"noreferrer noopener\" aria-label=\"Jam in the Van. (opens in a new tab)\" href=\"https:\/\/jaminthevan.com\/\" target=\"_blank\">Jam in the Van.<\/a><\/p>\n\n\n\n<p>Other out-of-the-box opportunities an expert can help with include building brand partnerships, partnering with organizations like <a rel=\"noreferrer noopener\" aria-label=\"Redbull Music Academy, (opens in a new tab)\" href=\"https:\/\/www.redbullmusicacademy.com\/\" target=\"_blank\">Redbull Music Academy,<\/a> and seeking funding opportunities such as grants.<\/p>\n\n\n\n<p><strong>Indie record labels<\/strong><\/p>\n\n\n\n<p>If you sign to a label, especially at the indie level, they\u2019ll likely handle a lot of the management functions for you, such as building the rest of your team. They\u2019ll often hire a PR rep to do press for the release they\u2019ve licensed and manage the marketing campaign. More and more labels are working with a third-party sync rep for licensing opportunities. <\/p>\n\n\n\n<p>It\u2019s important to remember that they&#8217;ll take a percentage of licensing deals and that internal marketing efforts as well as any third parties they work with are recouped costs. Meaning, they\u2019ll pay themselves and third parties back from the sales \/ royalties of your masters before they split net profits with you. <\/p>\n\n\n\n<p>The benefit is that you don\u2019t have to spend time hiring and managing people. However, it\u2019s worth doing some math before signing a contract to determine if there\u2019s a profit to be made. Contracts are a <em>huge<\/em> topic worthy of their own article, but for starters, consider adding that you get final approval of expected expenses before they&#8217;re incurred, even if it&#8217;s just an outline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How and where to recruit your team members<\/h2>\n\n\n\n<p>Not everyone would suggest working with friends, but I personally think that\u2019s a great place to start when building your music business team if they have the skills and drive to make things happen. <\/p>\n\n\n\n<p>No matter who you work with, I suggest starting out with a pilot project\u2014a short-term endeavor with measurable results. Even if you don\u2019t \u201csucceed\u201d in the end, you\u2019ll get an idea of how you work together and if your styles and visions are aligned. You can either grow slowly after that or dive into the deep end. <\/p>\n\n\n\n<p>If friends aren\u2019t an option, ask your network of fellow artists and producers who they\u2019ve worked with. Get on the phone with these people, or better yet, meet them for a walk or coffee. When it comes to a manager, I suggest spending some time with them before agreeing to work together. <\/p>\n\n\n\n<p>Other roles like PR or radio promotion are a bit more cut-and-dry and are less likely to need an in-person meeting. You can look at their portfolios and placed work to see what they\u2019ve accomplished for whom. Does it seem like they have contacts at the media outlets your potential fans visit? If you know someone who has worked with them, ask about their experience. <\/p>\n\n\n\n<p>Spending your hard-earned cash on services can feel like an emotional commitment, and separating emotions from finance, although advisable, is easier said than done. Tread lightly and ensure you feel good about working with someone before committing to a long-term exclusive relationship.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parting thoughts on hiring your music biz team<\/h2>\n\n\n\n<p>The music industry is not an easy place to work. I\u2019d be wary of anyone promising you the moon and more. It\u2019s great to work with people who are enthusiastic and confident, but do a reality check by asking seasoned professionals what feels feasible and see if expectations align. <\/p>\n\n\n\n<p>I think finding people who are at a similar level as you can make the experience more fun. My artists and I know that we\u2019re growing together in tandem, and it\u2019s exciting for us; we are each other\u2019s cheerleaders. <\/p>\n\n\n\n<p>When I\u2019m hiring agencies for them, such as booking agents, the size of the company does matter. I don\u2019t want them to get lost among a huge roster of big artists. I also don\u2019t want them to work with a small company that will treat them like workhorses because they\u2019re relying on that income. I\u2019m looking at mid-sized boutique agencies with a roster of 10 &#8211; 20 artists because I feel they\u2019ll get the right amount of attention. <\/p>\n\n\n\n<p>All that to say, there are a lot of things to consider. Talk to your music friends, read articles, listen to podcasts, and most importantly, listen to your gut feeling. You\u2019ll know who and what feels right.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Explore royalty-free sounds from leading artists, producers, and sound designers:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/splice.com\/sounds\" target=\"_blank\" rel=\"noreferrer noopener\">Join Splice today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the benefits of working with a team as a musician, when and who to hire, and how to spot red flags or fruitful opportunities along the way.<\/p>\n","protected":false},"author":68,"featured_media":19746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1860,1696],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why, when, and how to build a team for your music career - Blog | Splice<\/title>\n<meta name=\"description\" content=\"Learn about the benefits of working with a team as a musician, when and who to hire, and how to spot red flags or fruitful opportunities along the way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/splice.com\/blog\/build-team-music-career\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why, when, and how to build a team for your music career - Blog | Splice\" \/>\n<meta property=\"og:description\" content=\"Learn about the benefits of working with a team as a musician, when and who to hire, and how to spot red flags or fruitful opportunities along the way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/splice.com\/blog\/build-team-music-career\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog | Splice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Splice\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T22:47:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T21:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2022\/01\/Hiring_a_Team_BlogPost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shannon Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@splice\" \/>\n<meta name=\"twitter:site\" content=\"@splice\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shannon Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/splice.com\/blog\/build-team-music-career\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/splice.com\/blog\/build-team-music-career\/\"},\"author\":{\"name\":\"Shannon Byrne\",\"@id\":\"https:\/\/splice.com\/blog\/#\/schema\/person\/f85bced608a3c56ec8441f9d833f21bf\"},\"headline\":\"Why, when, and how to build a team for your music career\",\"datePublished\":\"2022-01-18T22:47:14+00:00\",\"dateModified\":\"2025-10-09T21:58:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/splice.com\/blog\/build-team-music-career\/\"},\"wordCount\":2325,\"publisher\":{\"@id\":\"https:\/\/splice.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/splice.com\/blog\/build-team-music-career\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/splice.com\/blog\/wp-content\/uploads\/2022\/01\/Hiring_a_Team_BlogPost.jpg\",\"articleSection\":[\"Music Promotion\",\"Tips &amp; 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