{"id":19128,"date":"2021-11-29T14:43:22","date_gmt":"2021-11-29T19:43:22","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=19128"},"modified":"2025-10-09T18:00:07","modified_gmt":"2025-10-09T22:00:07","slug":"find-new-fans-music","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/find-new-fans-music\/","title":{"rendered":"12 ways to find new fans for your music (that you probably haven’t tried before)"},"content":{"rendered":"\n

Illustration:<\/strong> Jordan Moss<\/strong><\/a><\/p>\n\n\n\n

How do you attract new fans?<\/h2>\n\n\n\n

If it\u2019s through playing live shows, getting press and playlist placements, and running social media ads,<\/a> you\u2019re doing all the right things. That being said, there are a number of other unique tactics for finding new fans that you should also consider including in your marketing strategy.<\/p>\n\n\n\n

Many of them are borrowed from the world of digital marketing for small businesses, and for good reason\u2014being an independent musician in today\u2019s world is a lot like running your own business.<\/a><\/p>\n\n\n\n

Read on to discover 12 ways to find new fans that you can try today. From influencer marketing to starting a social media challenge, there\u2019s something in this list for everyone. <\/p>\n\n\n\n

Let\u2019s dive in!<\/p>\n\n\n\n

1. Give something away<\/h2>\n\n\n\n

This is a tried-and-true marketing tactic for online businesses, and you\u2019ve likely seen offers all over social media for free booklets, templates, checklists, and webinars. Well, musicians can use this strategy, too. If you’re a producer, for example, why not attract new fans (or even customers) by giving away a free beat? <\/p>\n\n\n\n

You can set up some social media ads with a modest budget and get people to download your free beat in exchange for their email address. Once you have their email, you can encourage them to engage with you in other ways<\/a>\u2014follow you on social media, listen to your music, purchase your other beats, or maybe even hire you for a custom project.<\/p>\n\n\n\n

2. Organize a remix contest<\/h2>\n\n\n\n

Your existing fans are ambassadors for your music, so help them expose your music to more people. One way to do this is by organizing a remix contest. The next time you release a song, share the stems and invite your fans to remix it\u2014they\u2019ll love the opportunity to co-create something with you. For those who don\u2019t produce music, invite them to cover your song instead, or maybe even choreograph a dance to it. <\/p>\n\n\n\n

No matter what they create, they\u2019ll almost definitely share it with their own networks on social media. Those who like the remix will go on to check out your original version and likely become new fans.<\/p>\n\n\n\n

3. Launch a referral contest<\/h2>\n\n\n\n

Another way to tap into your existing fans\u2019 networks is by organizing a referral contest. When people sign up, they get a unique referral link\u2014when their friends and family use that link to listen to your music, you\u2019ll be able to see who referred them. Incentivize people to participate by awarding a special prize to the person with the most referrals.<\/p>\n\n\n\n

The best part is that the people who were referred can also sign up to get their own referral link and try to win the prize\u2014extending the contest\u2019s reach even further. <\/p>\n\n\n\n

You can do this before you release to maximize the number of pre-saves or at any other time, simply to get more people listening.<\/p>\n\n\n\n

4. Collaborate with another artist<\/h2>\n\n\n\n

Another great way to expose your music to new audiences is to collaborate with another artist.<\/a> This can be through a new release, or even just a video on social media. <\/p>\n\n\n\n

The key is to collaborate with someone who makes music in the same genre as you. This way, their fans will be more likely to enjoy your music. Try to also find someone who\u2019s in the same stage of their music career; in other words, don\u2019t approach someone whose audience is 20 times the size of yours. The collaboration should be mutually beneficial and help you both grow.<\/p>\n\n\n\n

5. Release a cover<\/h2>\n\n\n\n

When you release a new original song, you\u2019re asking people to fall in love with everything at once\u2014the lyrics, the melodies, the production, your performance, who you are as an artist, and what you represent. That\u2019s a lot to ask. If you don\u2019t have a large following yet, consider releasing a cover or two. This way, all you\u2019re asking people to do is fall in love with your take on a song they already know and love, which is much more doable. Not to mention, you can use the song\u2019s pre-established fame to attract new listeners.<\/p>\n\n\n\n

6. Send your music to influencers<\/h2>\n\n\n\n

Social media influencers are referred to as ‘influencers’ for a reason\u2014they really do shape what we eat, buy, watch, and listen to. People are much more likely to listen to your song if their favorite influencer recommends it than if they were to see your paid social media ad for it. There\u2019s a level of trust there that influencers have spent years building. <\/p>\n\n\n\n

Consider reaching out to influencers whose brand aligns with yours and seeing if you can work something out together. They may love your song and share it in a YouTube video, Instagram story, TikTok, or playlist. They may do it for free, or ask to be compensated. Either way, it could be a worthwhile investment of your time and marketing dollars.<\/p>\n\n\n\n

7. Partner with a brand<\/h2>\n\n\n\n

In the world of social media influencers, a brand partnership typically means getting paid to promote a company\u2019s product. However, true partnerships are mutually beneficial, meaning that you can help promote the brand, while the brand helps expose you to their own audience. They can have you model for their advertising campaigns, include a postcard about you in their shipping boxes, or play your song in their digital ads. And it\u2019s not just well established artists who get to secure brand partnerships\u2014there are tons of small businesses and startups looking to support musicians and find their own audience among music lovers.<\/p>\n\n\n\n

8. Visit record stores and cafes<\/h2>\n\n\n\n

This may sound like an old-school strategy compared to others in this list, but it worked in the days before social media, and there\u2019s no reason why it shouldn\u2019t work now. Think about the places where your potential fans go to hang out, like music stores and coffee shops. Talk to someone who’s responsible for playing music over the PA system and ask them to add your song to their playlist. The worst thing that can happen is they say no. The best is that their visitors hear your music, Shazam you, and become new fans.<\/p>\n\n\n\n

9. Start a social media challenge<\/h2>\n\n\n\n

One of the best ways to grow your reach on social media is to encourage user-generated content. When your followers post content about your music, they help spread the word about you to their own networks. To get this going, start a TikTok challenge,<\/a> ask people to share a photo with your hashtag, or use your song in their Instagram Reels. You may need to incentivize the early adopters with a contest, but once the challenge gains traction, people will join in just to participate in a trend.<\/p>\n\n\n\n

10. Create content<\/h2>\n\n\n\n

For whatever reason, people love to know how others live, what they do, what they eat, and how they spend their time. Use this to your advantage and share content<\/a> about your life in a blog, via YouTube vlogs, or in a podcast. It doesn\u2019t even have to be about your music! In fact, it\u2019s almost better if it\u2019s not; it’ll give people a chance to get to know you and relate to you as a person, rather than solely as a musician. People who discover you through this content and connect with you will almost definitely go on to check out your music.<\/p>\n\n\n\n

11. Go live<\/h2>\n\n\n\n

Livestreaming<\/a> isn\u2019t just a way to play live shows for your fans when in-person events aren\u2019t possible\u2014it\u2019s also a great way to attract new fans. While livestreaming on your own social media accounts gets you in front of your existing audience, livestreaming on platforms like Twitch<\/a> and Sessions<\/a> gives people who\u2019ve never heard of you before the opportunity to tune in. Plus, you can arrange to stream on someone else\u2019s social media account (maybe another artist or a brand) to get exposure to their followers.<\/p>\n\n\n\n

12. Get a sync placement<\/h2>\n\n\n\n

Getting your music placed in film, TV, or commercials is every musician\u2019s dream. It gets your music in front of hundreds of thousands of viewers and often pays quite well, too. Sync placements<\/a> can be hard to get, but it doesn\u2019t mean you shouldn\u2019t try. Get a sync agent or upload your music to a sync library (or do both) to give yourself the best chance of landing a deal. You never know when an opportunity might open up and take your career to the next level.<\/p>\n\n\n\n

Which strategies for finding new fans will you be trying?<\/h2>\n\n\n\n

You\u2019ll see the best results if you approach audience building with a multi-pronged strategy, so try as many of these tactics as you can and see which ones work for you.<\/p>\n\n\n\n

Have you tried any of them before? Did any strategies surprise you? Let us know in the comments!<\/p>\n\n\n\n

\n\n\n\n

Explore royalty-free sounds from leading artists, producers, and sound designers:<\/p>\n\n\n\n

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Join Splice today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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