{"id":18461,"date":"2021-10-08T15:35:32","date_gmt":"2021-10-08T19:35:32","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=18461"},"modified":"2026-01-14T15:17:10","modified_gmt":"2026-01-14T20:17:10","slug":"beyond-reggaeton","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/beyond-reggaeton\/","title":{"rendered":"Beyond reggaeton: Artists share how the genre shaped new sounds and styles"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Having emerged from Puerto Rico\u2019s underground scene, reggaeton is easily among today&#8217;s most influential genres, topping pop charts and sparking the development of entirely new styles.<\/h2>\n\n\n\n<p>We spoke to some of the leading artists who incorporate foundational reggaeton elements into their music spanning pop, trap, R&amp;B, hip hop, electronic, and beyond. Below, they tell us about the role reggaeton has played throughout their personal and creative lives, how they experiment with its key characteristics, how they see the genre evolving, and ideas for using their sounds in your productions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About the creators<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Lao Ra (opens in a new tab)\" href=\"https:\/\/splice.com\/sounds\/splice\/lao-ra-sample-pack\" target=\"_blank\">Lao Ra<\/a> (Laura Carvajalino Avila) makes subversive pop music drawing influences from the punk attitude of London (where she lived for over ten years) and the power of the tropics in her home country of Colombia. Through reggaeton beats and untamable wild animals, her vibrant storytelling is a nod to the female artists who\u2019ve inspired her journey so far, including Debbie Harry, FKA Twigs, Frida Kahlo, and Madonna.<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/open.spotify.com\/embed\/track\/3r5OlIxUKkh2ydNeYYh6tD?si=3c5509e841fe402b\" width=\"100%\" height=\"80\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/figure>\n\n\n\n<p>Leading a new wave of Latin music for over a decade, notorious producer <a rel=\"noreferrer noopener\" aria-label=\"Tainy (opens in a new tab)\" href=\"https:\/\/splice.com\/sounds\/splice\/tainy-pack\" target=\"_blank\">Tainy<\/a> (Marco Mas\u00eds Fern\u00e1ndez) has been the mastermind behind some of the most iconic reggaeton hits. A repeated GRAMMY and BMI Award winner, he has lent his talents to career-defining hits for countless artists, including Bad Bunny, Daddy Yanky, and Don Omar, among others.<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/open.spotify.com\/embed\/track\/4gzsuuZypVbxs0Af1LSZyB?si=926b3acee0a446dc\" width=\"100%\" height=\"80\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/figure>\n\n\n\n<p>Born in Buin, Santiago de Chile, GRAMMY-nominated music producer <a rel=\"noreferrer noopener\" aria-label=\"Taiko (opens in a new tab)\" href=\"https:\/\/splice.com\/sounds\/splice\/taiko-sample-pack\" target=\"_blank\">Taiko<\/a> (Nicol\u00e1s Ja\u00f1a) started making beats at the age of 15 and later joined Sky Rompiendo\u2019s label, Black Koi Ent. His sounds now appear on Bad Bunny and Mora\u2019s \u201cUna Vez,\u201d Jhay Cortez\u2019 \u201cEasy,\u201d and J Balvin\u2019s \u201cRojo.\u201d<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/open.spotify.com\/embed\/track\/5J7teKIJGtqVypgYI6sqXj?si=0f38a732a94c4849\" width=\"100%\" height=\"80\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Erick Bardales (opens in a new tab)\" href=\"https:\/\/splice.com\/sounds\/splice\/erick-bardales-504-bounce-vocal-pack\" target=\"_blank\">Erick Bardales<\/a> is a Honduran-American music producer and audio engineer based in Los Angeles. In addition to producing several <a rel=\"noreferrer noopener\" aria-label=\"Splice Originals (opens in a new tab)\" href=\"https:\/\/splice.com\/sounds\/splice-originals\" target=\"_blank\">Splice Originals<\/a> releases, he has produced, recorded, and mixed records for artists such Ambr\u00e9, G Eazy, Lil Wayne, Mannie Fresh, Mos Def, and many more.<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/open.spotify.com\/embed\/album\/2TaGJWosHw4FfLOV560vuK?si=OU-zxgD_RCOLaX9-xbyiew&amp;dl_branch=1\" width=\"100%\" height=\"80\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Growing up with reggaeton in all corners of Latin America<\/h2>\n\n\n\n<p>Although they\u2019re from different corners of Latin America and have lived all around the world, all four artists we spoke to have grown up around reggaeton music, soaking up its influence intentionally and atmospherically. As a result, they\u2019ve all incorporated elements of reggaeton while defining their own unique and genre-bending styles.<\/p>\n\n\n\n<p>Growing up in Puerto Rico with a Dominican mom, Tainy heard a lot of merengue, salsa, bomba, and other Latin music alongside the rock, pop, and hip hop coming from the States. Meanwhile, Puerto Rico\u2019s underground and emerging musicians were developing reggaeton. All of those influences merged and informed him as he started making music.<\/p>\n\n\n\n<p>\u201cI was introduced to reggaeton at a young age in Honduras, when it was called <em>c\u00f3mputo<\/em>,\u201d Erick Bardales shares. \u201cI became a fan when my older cousins played DJ Playero tapes and El Chombo\u2019s <em>Cuentos de la Cripta<\/em> around me. I began producing at the age of 15 years old when I was living in New Orleans.\u201d Naturally, those tapes and CDs influenced the sounds a young Bardales was developing.<\/p>\n\n\n\n<p>Born and raised in Bogata, Colombia, Lao Ra was introduced to reggaeton in her early teens. It was \u201cthe music we danced to at parties when we were growing up, along with salsa, merengue, and other Latin genres,\u201d she reflects. \u201cColombian reggaeton, which really means Medellin&#8217;s reggaeton, is a bit softer both in sound and content compared to the old-school sound. Some people might say it&#8217;s more pop, which might be true\u2014it&#8217;s definitely more melodic. Sonically, it has great production and tends to be quite subtle.\u201d<\/p>\n\n\n\n<p>Taiko shared that reggaeton is immensely popular in Chile and has always been a presence in his life. \u201cThe genre was always in the streets, on the radio, and on television; I practically grew up with it,&#8221; he says. &#8220;This motivated me to start mixing in Virtual DJ at about 11 years old. Two years later I downloaded FL Studio, and that&#8217;s when I made my first beats.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incorporating and experimenting with reggaeton elements<\/h2>\n\n\n\n<p>The most foundational element of reggaeton is the dembow. \u201cThe biggest influence reggaeton has had on my music is its rhythmic base,&#8221; Lao Ra shares. &#8220;I&#8217;ve used the dembow, which is the typical reggaeton drum pattern, in a lot of my songs. I also like the minimal production most reggaeton tracks have\u2014just one or maybe two leading sounds through the whole track.&#8221;<\/p>\n\n\n\n<p>She has also successfully blended multiple genres, something many artists who are influenced by reggaeton do. \u201cI&#8217;ve always loved punk; it was the first genre I started playing,&#8221; she tells us. &#8220;However, it always felt a bit foreign to me. I had a big desire to do something more authentic, more me, more Latin\u2014so I tried to incorporate that rebellious punk attitude with some musical aspects of Colombia.\u201d<\/p>\n\n\n\n<p>Erick Bardales takes a different approach. He starts with a melody when he\u2019s working on a new production because of reggaeton. He tells us, \u201cReggaeton patterns, rhythms, and melodies are embedded into my production, even when I\u2019m producing other styles of music. It helps me approach different styles from a different perspective.\u201d<\/p>\n\n\n\n<p>Taiko says he also starts with a melody. \u201cFrom there, I flow to where the vibe takes me; it all depends on the day and how I feel,\u201d he shares. However, his basslines are often inspired by reggaeton, which carries the whole rhythm of the song. He continues, \u201cI mainly focus on three foundational factors when producing music: minimalism, texture, and atmosphere. Everything is based on simplicity\u2014on the essential. I try not to saturate a production with so many arrangements. Instead, I focus on making different layers of a sound to create an interesting texture that ends up being the central axis of the production.\u201d<\/p>\n\n\n\n<p>When Tainy first started producing, he approached music with a curious mind. \u201cReggaeton has a really specific set of samples, like four to five types of kick drums and snares,&#8221; he explains. &#8220;Little by little, I started to mess around with that, using a hip hop kick or dance-type of kick or figuring out how to use a different type of sample for the snare. It turns into something different. The result is the same groove or tempo as a reggaeton track, but the sounds are not the same, so the result changes your idea of it.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future of reggaeton and its lasting influence<\/h2>\n\n\n\n<p>There&#8217;s no debating the fact that reggaeton music is forever ingrained in the fabric of contemporary music. Its influence is wide, and its pull is strong. Its potential for experimentation and evolution is deep. Bardales reflects, \u201cThe sky is the limit at this point. I\u2019ve watched it change so much and evolve to so many genres that I feel like it\u2019ll be part of music forever.\u201d <\/p>\n\n\n\n<p>Taiko adds, \u201cReggaeton is one of the most-listened-to and popular genres worldwide. Because of that, we\u2019re seeing artists from other genres seeking to reinvent themselves in it. Songs such as <a rel=\"noreferrer noopener\" aria-label=\"'Despacito' (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/andres-mauricio-keep-it-simple\/\" target=\"_blank\">&#8216;Despacito&#8217;<\/a> and collaborations with English-speaking artists like &#8216;Tusa&#8217; by Karol G and Nicki Minaj brought reggaeton very close to pop, therefore making it part of pop culture. It&#8217;s interesting to me how the evolution of reggaeton is going to follow this pattern\u2014mixing with other genres and experimenting with new sounds will achieve very different colors of the genre.\u201d<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/open.spotify.com\/embed\/track\/7k4t7uLgtOxPwTpFmtJNTY?si=410cf4de42b44383\" width=\"100%\" height=\"80\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/figure>\n\n\n\n<p>Taiko also told us that although reggaeton was popular in Chile, there weren&#8217;t many internationally-renowned Chilean reggaeton players historically. Rather, it was always was very underground or local. It has always been a country very rich in musicians and composers, but more <a href=\"https:\/\/splice.com\/blog\/what-is-american-folk-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">folk<\/a> and rock than anything. However, he adds, \u201cA huge wave of trap emerged a few years ago and brought many artists and producers who\u2019ve been proposing new ideas for a long time. We all grew up with reggaeton and are fans of the genre. We saw Pablo Chill-E on the Bad Bunny album and Polim\u00e1 Westcoast collab with \u00d1engo Flow, as well as Paloma Mami talking a lot about internationality. It\u2019s only a matter of time for the reggaeton scene in Chile to explode.\u201d<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/open.spotify.com\/embed\/track\/0XisiywmNf0JO3HuYAHCjh?si=b6f18a09611349e5\" width=\"100%\" height=\"80\" frameborder=\"0\" allowtransparency=\"true\" allow=\"encrypted-media\"><\/iframe><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ideas for using these creators\u2019 sounds<\/h2>\n\n\n\n<p>Erick Bardales, Taiko, Lao Ra, and Tainy all have sample packs on <a rel=\"noreferrer noopener\" aria-label=\"Splice Sounds. (opens in a new tab)\" href=\"https:\/\/splice.com\/features\/sounds\" target=\"_blank\">Splice Sounds.<\/a> They want you to get the most out of them\u2014here\u2019s what they said about using their sounds.<\/p>\n\n\n\n<p>\u201cI envision fellow producers using my packs as song starters to spark creativity, and then they can develop their own sound from there, Erick Bardales shares. &#8220;I\u2019d suggest starting with the guitar melodies from my packs and then building their own drum patterns from the one-shots. They can also recreate the drum loops since I\u2019ve included the one-shots for all of them.\u201d He adds, \u201cLet your imagination run wild; try it all! There\u2019s no right or wrong way of doing it. What matters is the final product. For example, don\u2019t be afraid to use a plugin made for guitars on vocals, drums, etc. Experiment as much as possible. Also, educate yourself on the culture behind reggaeton so that you can do it with integrity.\u201d<\/p>\n\n\n\n<p>Lao Ra says, \u201cJust have fun with the elements reggaeton brings, but don&#8217;t get too attached to the form. Experiment with it and push the limits of the genre.\u201d Taiko echoes this sentiment. \u201cDare to propose new concepts and different sounds to break the monotony that the genre can sometimes have,&#8221; he adds. &#8220;I think there is still a lot to experiment with and merge in reggaeton.\u201d<\/p>\n\n\n\n<p>Tainy points out, &#8220;So many artists want to play it safe. Try to surround yourself with people who want to experiment and stay true to what sounds good to them, even if people don\u2019t get it at the time. When you put your ideas out there and go with what feels amazing to you\u2014that\u2019s the special part of it.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Explore the world of reggaeton and beyond in your own productions:<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/beyond.splice.com\/reggaeton\" target=\"blank\" rel=\"noopener noreferrer\">Learn more<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tainy, Lao Ra, Taiko, and Erick Bardales tell us about the role reggaeton has played throughout their personal and creative lives and how they see the genre evolving.<\/p>\n","protected":false},"author":68,"featured_media":18462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1693,1692],"tags":[1770,1769,1061,1254],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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