{"id":16041,"date":"2021-05-06T12:21:46","date_gmt":"2021-05-06T16:21:46","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=16041"},"modified":"2025-10-10T11:57:22","modified_gmt":"2025-10-10T15:57:22","slug":"what-is-an-epk","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/what-is-an-epk\/","title":{"rendered":"What&#8217;s an EPK? How to put an electronic press kit together"},"content":{"rendered":"\n<p style=\"font-size:15px\" class=\"has-text-align-center\"><strong>Illustration:<\/strong> <a href=\"https:\/\/www.filipfroehlich.de\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>Filip Fr\u00f6hlich<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to spread the word about your music?<\/h2>\n\n\n\n<p>You\u2019ve found your sound, you\u2019ve released a few songs, and you\u2019re ready to take your music career to the next level\u2014what you need to focus on now is promotion. This means booking more gigs, getting featured in the media, getting sync deals, and finding advocates who\u2019ll help spread the word about your music. You can\u2019t do all that without an <strong>EPK<\/strong>\u2014well, you can, but it will take a lot more time and effort (not to mention, industry professionals won\u2019t be very happy with you).<\/p>\n\n\n\n<p>So what exactly is an EPK? Why do you need one? What does it have to include? Read on to find out the answers to all these questions and get ready to create your very own EPK to start promoting your music the right way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is an EPK?<\/h2>\n\n\n\n<p>\u201cEPK\u201d stands for &#8220;electronic press kit.&#8221; In essence, you can think of it as a resume for musicians.<\/p>\n\n\n\n<p>Back in the day, musicians used to tell the press about their music by printing and mailing out physical kits. Later, that turned into emails with way too many attachments.<\/p>\n\n\n\n<p>These days, the best way to present yourself as a musician is through a press kit that lives on a dedicated website\u2014an EPK. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do you need an EPK?<\/h2>\n\n\n\n<p>An EPK will help you show decision makers in the music industry who you are, what you\u2019ve accomplished so far, and why they should work with you. <\/p>\n\n\n\n<p>The people you\u2019ll send it to\u2014media contacts, venue managers, <a rel=\"noreferrer noopener\" aria-label=\"music supervisors (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/how-sync-licensing-works\/\" target=\"_blank\">music supervisors<\/a>\u2014don\u2019t have time to browse the internet to learn about you. They receive hundreds of requests every single day, and the best way to get their attention is to make their job as easy as possible. An EPK allows you to package everything they need to know about you in a quick-to-read, visually appealing, and user-friendly format. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to create an EPK (and what to include)<\/h2>\n\n\n\n<p>The best way to create an EPK that stands out from the crowd is to design a dedicated website or a page on your existing <a rel=\"noreferrer noopener\" aria-label=\"artist website. (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/artist-website-sections\/\" target=\"_blank\">artist website.<\/a> If it\u2019s in your budget, you can hire a professional web developer. Otherwise, there are many great options for a do-it-yourself approach, such as <a rel=\"noreferrer noopener\" aria-label=\"Wix (opens in a new tab)\" href=\"https:\/\/www.wix.com\/\" target=\"_blank\">Wix<\/a> or <a rel=\"noreferrer noopener\" aria-label=\"Squarespace. (opens in a new tab)\" href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\">Squarespace.<\/a><\/p>\n\n\n\n<p>If you don\u2019t want to create an EPK from scratch, there are also a few services out there that offer ready-to-use templates\u2014all you have to do is fill in your information and upload your files. If you\u2019re interested in this approach, check out <a rel=\"noreferrer noopener\" aria-label=\"Sonicbids, (opens in a new tab)\" href=\"https:\/\/www.sonicbids.com\/electronic-press-kit\/\" target=\"_blank\">Sonicbids,<\/a> <a rel=\"noreferrer noopener\" aria-label=\"ReverbNation, (opens in a new tab)\" href=\"https:\/\/www.reverbnation.com\/band-promotion\/press_kit\" target=\"_blank\">ReverbNation,<\/a> or <a rel=\"noreferrer noopener\" aria-label=\"Bandzoogle. (opens in a new tab)\" href=\"https:\/\/try.bandzoogle.com\/epk-templates\/\" target=\"_blank\">Bandzoogle.<\/a> <\/p>\n\n\n\n<p>Once you\u2019ve decided how you\u2019ll be creating your EPK, it\u2019s time to think about what you\u2019ll include in it. Below are the components that most industry professionals look for in an EPK.<\/p>\n\n\n\n<p><strong>1. Your music<\/strong><\/p>\n\n\n\n<p>Your music, of course, is the main attraction. It\u2019s what will ultimately convince someone to write about you or work with you. That\u2019s why you should place your music front and center in your EPK. Make a playlist with 2 &#8211; 3 of your most popular songs and embed it directly into the webpage\u2014you want to make it as easy as possible for people to listen to your music without leaving your EPK website.<\/p>\n\n\n\n<p>If you have any <a rel=\"noreferrer noopener\" aria-label=\"music videos, (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/why-music-videos-matter\/\" target=\"_blank\">music videos,<\/a> embed one or two of your best ones into your EPK as well. They\u2019ll give the visitor a visual representation of your music and a better sense of who you are as an artist.<\/p>\n\n\n\n<p><strong>2. Biography<\/strong><\/p>\n\n\n\n<p>Include a short version of <a rel=\"noreferrer noopener\" aria-label=\"your musician bio. (opens in a new tab)\" href=\"https:\/\/splice.com\/blog\/tips-for-writing-musician-bio\/\" target=\"_blank\">your musician bio.<\/a> Remember that including your bio doesn\u2019t just help the reader get to know you better; it\u2019s also what they\u2019ll use if they decide to write about you in the media. Make sure your bio is up to date and contains everything you would want potential fans and collaborators to know about you.<\/p>\n\n\n\n<p>Your EPK should be quick-to-read and visually appealing, so don\u2019t clutter it with the full version of your bio. Instead, create a link to another webpage where someone can find the full bio should they need more information about you.<\/p>\n\n\n\n<p><strong>3. Photos and album art<\/strong><\/p>\n\n\n\n<p>This is your chance to show off who you are, your personality, and your style. Your photos and <a href=\"https:\/\/splice.com\/blog\/how-to-make-album-cover\/\" target=\"_blank\" rel=\"noreferrer noopener\">album art<\/a> will give people a sense of who is behind the music and help reinforce the ambience that your songs create.<\/p>\n\n\n\n<p>Your photos and album art serve another very important purpose\u2014if someone chooses to write about you in the media, these are the assets they\u2019ll use. Think carefully about how you want to be presented in the media and choose 2 &#8211; 3 of your best photos. You can also link to a separate page with more photos or a place where people can download higher resolution versions and alternate sizes. <\/p>\n\n\n\n<p><strong>4. Your brand<\/strong><\/p>\n\n\n\n<p>Just like your photos and album art, the overall look and feel of your EPK should be representative of who you are as a musician. This means that your webpage should align with your brand and stay cohesive throughout. <\/p>\n\n\n\n<p>You can do this by using your brand colors, font, and other prominent design elements. Wherever you have web copy, make sure it maintains the same tone and voice. Pay attention to the little things like consistent spacing and capitalization of titles.<\/p>\n\n\n\n<p>An EPK that\u2019s visually appealing and has no inconsistencies or errors will look much more professional and make a great first impression. <\/p>\n\n\n\n<p><strong>5. Press and testimonials<\/strong><\/p>\n\n\n\n<p>If you\u2019ve already been featured in the media, be sure to show it off. Include a section in your EPK where you list the publications you\u2019ve been featured in and pull a few quotes as a quick summary of what they had to say. When a contact from another publication views your EPK, this will act as proof that you\u2019re someone worth writing about.<\/p>\n\n\n\n<p>If you haven\u2019t been featured anywhere just yet, it\u2019s still possible to include a few positive testimonials. Think of someone you\u2019ve worked with in the music industry\u2014a producer, engineer, co-writer, photographer, etc\u2014and ask them to say a few nice words about you. Any proof that you have people in your corner will go a long way in convincing someone to work with you. <\/p>\n\n\n\n<p><strong>6. Upcoming shows<\/strong><\/p>\n\n\n\n<p>As a musician, you want to appear as someone who has a full performance schedule and is in high demand. Be sure to display a performance calendar or list any upcoming shows, whether in-person or virtual. This will not only impress people viewing your EPK, but it will also help venue and event managers see when you\u2019re free for a potential new gig. <\/p>\n\n\n\n<p><strong>7. Relevant links and contact information<\/strong><\/p>\n\n\n\n<p>Your EPK should act as a hub for all things related to your music. The last thing you want to do is make an industry contact turn to Google to find something they need. That\u2019s why it\u2019s good practice to include links to your website, <a href=\"https:\/\/splice.com\/blog\/musician-social-media-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"social media, (opens in a new tab)\">social media,<\/a> YouTube channel, profiles on streaming platforms, and any other place where you have an online presence.<\/p>\n\n\n\n<p>Should someone need to get in touch with you or your management, make this easy for them by including contact information. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You\u2019re ready to create your EPK<\/h2>\n\n\n\n<p>With these guidelines in mind, you should be ready to create your very own EPK. Remember that your EPK should be a representation of who you are and how you want to be portrayed in the media. So, be sure to add lots of personality, make it as unique as you are, and update it often to include new music and accomplishments.<\/p>\n\n\n\n<p>Do you have any other tips or questions on how to create an EPK? Let us know in the comments below!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Explore royalty-free sounds from leading artists, producers, and sound designers:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/splice.com\/sounds\" target=\"_blank\" rel=\"noreferrer noopener\">Join Splice today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn about what an EPK (electronic press kit) is, why you need one, and the essential components you should always include.<\/p>\n","protected":false},"author":93,"featured_media":16200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1860,1696],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s an EPK? 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