{"id":15277,"date":"2021-03-23T16:40:36","date_gmt":"2021-03-23T20:40:36","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=15277"},"modified":"2024-08-09T14:48:17","modified_gmt":"2024-08-09T18:48:17","slug":"promote-your-music-tiktok","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/promote-your-music-tiktok\/","title":{"rendered":"How to promote your music on TikTok"},"content":{"rendered":"\n

Illustration:<\/strong> Nhung L\u00ea<\/strong><\/a><\/p>\n\n\n\n

Are you on TikTok?<\/h2>\n\n\n\n

TikTok has seen massive growth over the last couple of years, currently serving over 689 million monthly users across the globe<\/a> and still growing rapidly. If you\u2019re a musician, you might be wondering how you can use TikTok to help get your music in front of all those eyes and ears.<\/p>\n\n\n\n

Of all the social media platforms out there, TikTok is actually your best bet when it comes to promoting your music. In fact, the platform originally started out under the name ‘musical.ly’ and allowed users to create short lip-sync videos. The app was dominated by content related to dance and music, and although TikTok has expanded to videos covering just about any topic you can think of, these two domains continue to drive its popularity and growth.<\/p>\n\n\n\n

Even some of the most popular artists have experienced the power of TikTok firsthand. Take Lil Nas X, for example, who gives TikTok a lot of credit for the success of his song “Old Town Road.” He uploaded a clip of the song with a meme and a hashtag, and it quickly grew into a global phenomenon.<\/p>\n\n\n\n

Of course, stories like this are rare, but it doesn\u2019t mean you shouldn\u2019t take advantage of TikTok to promote your own music. Whether it helps you gain 10 or 10,000 new fans, TikTok is an effective exposure tactic and should definitely be a part of your marketing efforts.<\/p>\n\n\n\n

In this post, I\u2019ll be covering the steps you should follow to get started, as well as a few strategies for getting your music in front of more people.<\/p>\n\n\n\n

Let\u2019s dive in!<\/p>\n\n\n\n

How to get your music on TikTok<\/h2>\n\n\n\n

There are two ways to get your music on TikTok: 1) using a distributor and 2) uploading a video.<\/p>\n\n\n\n

Use a distributor<\/strong><\/p>\n\n\n\n

Most major distributors work with TikTok. If you have officially released a song, chances are it’ll be available on TikTok. If you\u2019re unsure, you can always check with your distributor. <\/p>\n\n\n\n

This is the recommended way to get your music on TikTok. TikTok will have the rights to include your song in their library, and you\u2019ll get royalties every time your song is used in a video (whether by you or by anyone else).<\/p>\n\n\n\n

Upload a video<\/strong><\/p>\n\n\n\n

If you haven\u2019t officially released the song yet (maybe you want to tease it or share a work-in-progress), you can simply upload a video that has your song in the background. You can change the sound\u2019s title to reflect your artist name and the song title by clicking on your profile picture in the bottom right corner. Note that you can only change a sound\u2019s title once. <\/p>\n\n\n\n

Once again, this option is fine if your song hasn\u2019t been released yet. If you use it with a song that\u2019s been officially released, there\u2019s a chance that TikTok will flag your video for copyright infringement. Not to mention, other users won\u2019t be able to search for your song in the TikTok sounds library, and you won\u2019t be able to collect any royalties.<\/p>\n\n\n\n

How to get exposure for your music on TikTok<\/h2>\n\n\n\n

There are two main strategies you can use to promote your music on TikTok.<\/p>\n\n\n\n

If you\u2019re comfortable getting in front of the camera and have the bandwidth to pump out content, you can become a content creator on TikTok. It\u2019s time consuming, but it puts you in the driver\u2019s seat and lets you share your music directly with your followers. <\/p>\n\n\n\n

If the idea of creating videos and posting regularly on TikTok sounds intimidating to you, you can bypass this option altogether. Instead of being a content creator on TikTok, you can simply get other people to create content using your music. <\/p>\n\n\n\n

Let\u2019s explore both options in more detail. <\/p>\n\n\n\n

Option 1: Become a content creator <\/h2>\n\n\n\n

When you go down this route, your goal is essentially to build a following on TikTok \u2013 a community of people who like your personality, care about the content you post, and will listen to your music outside of TikTok.<\/p>\n\n\n\n

This sounds simple enough, but it does require patience and dedication; don\u2019t expect to become an overnight success after posting a video or two. I would also highly recommend doing a little bit of research into how to gain traction on TikTok. Although not every piece of advice you\u2019ll find on the internet will be relevant to musicians, below are some tips that I\u2019ve heard and found helpful.<\/p>\n\n\n\n

1. Stick to a niche<\/strong><\/p>\n\n\n\n

Many creators struggle with this one, but it should come pretty easily to you \u2013 your niche is music. The challenge here is to only post content within your niche. In other words, don\u2019t randomly start posting cooking videos or DIY crafting tutorials. You may have many passions, but posting about them will simply confuse the TikTok algorithm.<\/p>\n\n\n\n

2. Use hashtags<\/strong><\/p>\n\n\n\n

You\u2019re probably tired of hearing this one, but it\u2019s particularly important on TikTok. Unlike other social media platforms, hashtags on TikTok aren\u2019t really used to search for content, but rather they\u2019re used by the algorithm to help categorize your videos and show them to the right people. Include three or four hashtags related to your niche, and try to avoid hashtags that might confuse the algorithm.<\/p>\n\n\n\n

3. Stick to shorter videos<\/strong><\/p>\n\n\n\n

When your video is watched until the end, or better yet, looped more than once, the TikTok algorithm will see it as a valuable piece of content and will push it out to more people. And what has a better chance of being watched until the end \u2013 a 60-second video or a 10-second one? Of course, prioritize sharing valuable content first, but keep this tip in mind and ask yourself before you post a 60-second video: \u201cIs this entertaining enough to keep people\u2019s attention until the end?\u201d <\/p>\n\n\n\n

4. Post consistently<\/strong><\/p>\n\n\n\n

Think of your TikTok followers as friends. You wouldn\u2019t text your best friend and then disappear for a month, would you? Try to post at least once a day, but two – three times a day will help you grow even faster. If that sounds intimidating, just remember that your videos don\u2019t have to be really high quality. If you can, try to batch create your content, too. Take a day each week and create seven videos that you can post throughout the week. <\/p>\n\n\n\n

5. Create unique and shareable content<\/strong><\/p>\n\n\n\n

It may be tempting to promote your Spotify in every video you post, but people will quickly get tired of this and eventually even get annoyed. Instead, create videos that help people get to know you and your craft. You can sing a cover, sing an original, make a parody video, show your beat making progress, show your home studio, film a short tutorial, share the story behind a song \u2013 the ideas are virtually limitless. If someone finds your video helpful, inspiring, or entertaining, they\u2019ll be more likely to share it with a friend and help you grow your audience.<\/p>\n\n\n\n

6. Create content that leads to engagement<\/strong><\/p>\n\n\n\n

TikTok isn’t a one-way street \u2013 it thrives on interactions. That\u2019s why the platform gives its users plenty of tools to engage with each other. Take advantage of this and create videos that encourage people to get involved. You can start a challenge, ask people to film a duet with you, create a response to your video, or stitch their own video as a follow-up to yours. Every time someone creates content in response to yours, you\u2019ll be exposed to their audience and hopefully grow your own following. <\/p>\n\n\n\n

7. Use your own music as a sound<\/strong><\/p>\n\n\n\n

Don\u2019t expect to see any results from this if you do it too early. Spend a few months building up your following using the above tips, and when you have an engaged and loyal audience, you can start introducing them to the songs you\u2019ve released.<\/p>\n\n\n\n

When using your own song as a sound, you want to showcase the best 10 – 60 seconds of your song. Avoid lengthy intros, instrumental breaks, or outros. You want the snippet you choose to grab your audience’s attention right away and keep them watching the video until the end. <\/p>\n\n\n\n

Be sure to also think about how your song relates to what you\u2019re doing in the video. If you\u2019re doing a dance challenge, does the song have an interesting beat or an exciting drop? If you\u2019re making a meme, is there something relatable in the lyrics that you can highlight? <\/p>\n\n\n\n

If you\u2019re having trouble choosing the right section, try asking yourself, \u201cWhat part do I want people to have stuck in their heads?\u201d and go from there.<\/p>\n\n\n\n

Explore royalty-free one-shots, loops, FX, MIDI, and presets from leading artists, producers, and sound designers.<\/strong><\/a><\/p>\n\n\n\n

Option 2: Ask other creators to use your music<\/h2>\n\n\n\n

If creating content on TikTok doesn\u2019t sound like something you can commit to on a consistent basis, the other route you can consider taking is leveraging other TikTok creators.<\/p>\n\n\n\n

The core idea is the same \u2013 choose people who have a large and engaged audience and ask them to use your music in their videos. <\/p>\n\n\n\n

Now, TikTok doesn\u2019t allow you to message people who aren\u2019t following you, so you\u2019ll likely have to find other ways to contact them (email, Instagram DMs, etc). Remember to be respectful, don\u2019t spam people, and most importantly, don\u2019t get discouraged when you don\u2019t hear back. You\u2019ll be hearing \u201cno\u201d a lot more often than you\u2019ll be hearing \u201cyes.\u201d<\/p>\n\n\n\n

Also get ready for the fact that many creators with large audiences will be expecting to receive payment for the promotion they\u2019re doing for you. Whether you choose to go that route is entirely up to you, and whether or not it\u2019s worth the money depends on the creator, their engagement rate, and the price they\u2019re asking for, so evaluate it on a case-by-case basis. <\/p>\n\n\n\n

To make the collaboration as appealing to the creators as possible, make it easy for them \u2013 offer to choose the snippet of your song that should be used, come up with a great idea for a challenge, a dance, a meme, etc. If they see value in your idea and an opportunity to start a trend, they\u2019ll be happy to work with you.<\/p>\n\n\n\n

Once you get a few big creators on board, other people will likely want to jump on the bandwagon. And if you\u2019re not seeing much traction, you can take this strategy one step further and start messaging people to encourage them to take part in the challenge.<\/p>\n\n\n\n

The best option<\/h2>\n\n\n\n

Being a TikTok creator and using the help of other creators are both great options. What\u2019s even better? Using a combination of the two strategies. <\/p>\n\n\n\n

If you can, make an effort to establish your own following on TikTok by posting valuable content on a consistent basis. Then, supplement this effort by reaching out to other creators and asking them to help spread the word about your music. The two strategies together will double your chances of getting your music out to as many people as possible. <\/p>\n\n\n\n

Whatever you choose to do, don\u2019t expect to be an overnight viral sensation. It will still take time and consistent effort. You may not see any results the first few times you try, but remember that more often than not, success on social media<\/a> comes down to luck. The more you try, the more chances you create for yourself.<\/p>\n\n\n\n

I hope this post inspired you to get your music on TikTok and helped shed some light on what you can do to promote it. Is there anything else related to TikTok for musicians that you\u2019re curious about? Let us know in the comments below!<\/p>\n\n\n\n

\n\n\n\n

Explore royalty-free sounds from leading artists, producers, and sound designers:<\/p>\n\n\n\n

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Join Splice today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Let’s explore some strategies and best practices for how you can get started with TikTok and use the platform to get your music in front of more people.<\/p>\n","protected":false},"author":93,"featured_media":15435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1860,1696],"tags":[],"acf":[],"yoast_head":"\nHow to promote your music on TikTok - Blog | Splice<\/title>\n<meta name=\"description\" content=\"Let's explore some strategies and best practices for how you can get started with TikTok and use the platform to get your music in front of more people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/splice.com\/blog\/promote-your-music-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to promote your music on TikTok - 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