{"id":13560,"date":"2020-12-07T13:07:22","date_gmt":"2020-12-07T18:07:22","guid":{"rendered":"https:\/\/splice.com\/blog\/?p=13560"},"modified":"2025-10-10T12:02:40","modified_gmt":"2025-10-10T16:02:40","slug":"musician-social-media-presence","status":"publish","type":"post","link":"https:\/\/splice.com\/blog\/musician-social-media-presence\/","title":{"rendered":"Why every musician needs a social media presence"},"content":{"rendered":"\n

Illustration:<\/strong> Filip Fr\u00f6hlich<\/strong><\/a><\/p>\n\n\n\n

Are you on social media?<\/h2>\n\n\n\n

The rise of the internet has changed the way most industries operate, but especially the music industry. The most common way to promote your music used to be to do as many live gigs as your body could handle, sell CDs in the back of the venue, and staple posters to every utility post in your neighborhood.<\/p>\n\n\n\n

Today\u2019s music industry lives almost entirely online. And if the COVID-19 pandemic has proven anything, it\u2019s that it\u2019s entirely possible to have a successful music career without doing a single live show (or vandalizing a single street post).<\/p>\n\n\n\n

In an ideal world, we should be doing a combination of both in-person and online promotion, but social media will still remain the channel where you should be putting 90% of your marketing efforts. Your online presence is what\u2019s going to help you grow your audience, turn fans into life-long supporters, increase your revenue, and network with other musicians.<\/a> In this post, we\u2019ll go over how social media can make all this possible, and why every musician needs to start paying more attention to their online presence.<\/p>\n\n\n\n

Let\u2019s dive in!<\/p>\n\n\n\n

1. Grow your audience<\/h2>\n\n\n\n

Social media is, hands down, the number-one place to grow your audience and garner the attention of new fans.<\/a> Billions of people all across the globe are online everyday. This means that every time you put your content out there, that\u2019s another opportunity for someone to come across your music and fall in love, regardless of where in the world they live. That\u2019s the beauty of the internet\u2014there\u2019s virtually no limit to how many people you can reach.<\/p>\n\n\n\n

Here\u2019s the biggest reason why social media works so well to get your music in front of potential new fans: when people like something, they share it. A few decades ago, if you liked a song and wanted to show it to a friend, your best bet was to record it on a cassette tape and walk it over or mail it to their house. Today you can share music with thousands of people with a click of your mouse or a tap on your smartphone.<\/p>\n\n\n\n

Successful musicians take advantage of this. They make it easy for people to share their content by 1) having it online in the first place and 2) making it relatable, entertaining, moving, or inspiring, so their fans feel compelled to share it with a friend or their own online audience.<\/p>\n\n\n\n

Tips for growing your audience:<\/h3>\n\n\n\n